Lithuanian Vodka Gold Wodka-Verpackungsdesign by Studija Creata

Lithuanian Vodka Gold Wodka-Verpackungsdesign by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2015

Lithuanian Vodka Gold Wodka-Verpackungsdesign

by Studija Creata

Client: Stumbras

A' Design Award in Bronze Winner in Verpackung Category

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The Design

About Lithuanian Vodka Gold Wodka-Verpackungsdesign

Reinheit und Klarheit sind die Haupteigenschaften, die die Qualität eines Wodkas widerspiegeln. Diese mussten beim Rebranding von Lithuanian Vodka Gold – dem Marktführer im Wodka-Segment in Litauen – betont werden. Gleichzeitig wurden einige Merkmale nationaler Identität eingeführt – der Name Lithuanian Vodka selbst verlangte diese Wahl. Authentische ethnische Motive wurden in eine moderne, klare Komposition transformiert. Nachdem die Massivität des alten Etiketts zerstört wurde, um ein leichtes, perforiertes Dekor zu schaffen, begann das Gold auf viel elegantere Weise zu glänzen.

The Recognition

About the A' Design Award in Bronze

Lithuanian Vodka Gold Wodka-Verpackungsdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Lithuanian Vodka Gold Wodka-Verpackungsdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Lithuanian Vodka Gold Wodka-Verpackungsdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas