Stumbro Starka Flaschendesign und Etiketten by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2016
Stumbro Starka Flaschendesign und Etiketten
Client: Stumbras
A' Design Award in Silber Winner in Verpackung Category
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The Design
About Stumbro Starka Flaschendesign und Etiketten
Das Erscheinungsbild von Stumbro Starka wurde im Kern verändert, indem ein Ganzes aus seinen Teilen geschaffen wurde: von der neuen, einzigartig geformten Flasche aus dunklem Glas, verziert mit erhabener Kalligrafie, und dem reichhaltigen Etikett, das die Legende des Getränks erzählt, bis hin zum Flaschenverschluss, der mit einem Eichenblatt-Kranz geschmückt ist. Die Storchfigur erschien als Erkennungssymbol. In der unerwarteten Rolle eines gastfreundlichen Wirtes gefangen, wurde der Storch zu einem faszinierenden und ansprechenden Erzähler der Geschichte.
The Recognition
About the A' Design Award in Silber
Stumbro Starka Flaschendesign und Etiketten ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Stumbro Starka Flaschendesign und Etiketten wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Stumbro Starka Flaschendesign und Etiketten ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had. - Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
- Research
- As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
- Inspiration
- They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
- Project Duration
- Stumbro Starka was updated in 2015.
- Operation Flow
- For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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