KannuNaUm Weinetiketten by Giovanni Murgia - Redfish Adv

KannuNaUm Weinetiketten by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2019

KannuNaUm Weinetiketten

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

A' Design Award in Silber Winner in Verpackung Category

36,739

Verified Award Winner

Verify Award Status for #74625

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KannuNaUm Weinetiketten

Das Design der KannuNaUm-Weinetiketten zeichnet sich durch einen raffinierten und minimalistischen Stil aus, der durch die Suche nach Symbolen erhalten wird, die ihre Geschichte darstellen können. Territorium, Kultur und Leidenschaft der Winzer des Landes der Langlebigkeit sind in diesen beiden aufeinander abgestimmten Labels zusammengefasst. Alles wird durch das Design der hundertjährigen Weinrebe verbessert, die mit der in 3D gegossenen Goldtechnik hergestellt wurde. Ein ikonografisches Design, das die Geschichte dieser Weine und damit die Geschichte des Landes darstellt, aus dem es stammt: Ogliastra, das Land der Hundertjährigen auf Sardinien.

The Recognition

About the A' Design Award in Silber

KannuNaUm Weinetiketten ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von KannuNaUm Weinetiketten wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. KannuNaUm Weinetiketten ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver