Fanwu Xiangyin Tea Tee-Verpackung by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award in Gold in Verpackungsdesign Competition Category.
GoldVerpackung· 2020
Fanwu Xiangyin Tea Tee-Verpackung
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award in Gold Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #86671The Design
About Fanwu Xiangyin Tea Tee-Verpackung
Fanwu Xiangyin Tea ist ein Verpackungsdesign für Pu'er-Tee aus Xishuangbanna in Yunnan, China. Die Illustration hat die Form eines Elefantenkopfes und vereint Teegärten, Teebäume, Teepflückerinnen und Tiere Yunnans. Die Außenverpackung besteht aus einem gepressten Holzmaterial, das schadstofffrei, biologisch abbaubar und umweltfreundlich ist. Die Schachtel ist leicht und einfach zu transportieren. Der Tee befindet sich in einem Metallbehälter mit Griff, der nach dem Verbrauch des Tees weiterverwendet werden kann. Das Design präsentiert die traditionelle Teekultur in einer zeitgemäßen Form und fördert das Umweltbewusstsein.
The Recognition
About the A' Design Award in Gold
Fanwu Xiangyin Tea Tee-Verpackung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Fanwu Xiangyin Tea Tee-Verpackung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Fanwu Xiangyin Tea Tee-Verpackung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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