InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität by Mateus Matos Montenegro

InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2020

InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award in Silber Winner in Grafik Category

58,311

Verified Award Winner

Verify Award Status for #86886

Portfolio ansehen Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität

Die Inspiration für das Umdenken und die Neugestaltung der Marke waren die Veränderungen bei der Modernisierung und Integration in die Unternehmenskultur. Das Design des Herzens konnte nicht länger außerhalb der Marke liegen und inspirierte eine Partnerschaft sowohl intern mit Mitarbeitern als auch mit Kunden. Eine integrierte Verbindung zwischen Nutzen, Engagement und Servicequalität. Von der Form bis zu den Farben integrierte das neue Design das Herz in das B und das Gesundheitskreuz in das T. Die beiden Wörter in der Mitte lassen das Logo wie ein Wort, ein Symbol aussehen und R und B vereinen das Herz.

The Recognition

About the A' Design Award in Silber

InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. InterBrasil Logotype Redesign Die Neugestaltung Der Markenidentität ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro