Diaoyutai Verpackungsdesign für Spirituosen by Jiabo Lu and Kun Luo

Diaoyutai Verpackungsdesign für Spirituosen by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2020

Diaoyutai Verpackungsdesign für Spirituosen

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner

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The Design

About Diaoyutai Verpackungsdesign für Spirituosen

Diaoyutai ist ein Verpackungsdesign für eine hochwertige chinesische Spirituose. Das Drachenmuster, das im alten China das höchste kaiserliche Sinnbild darstellte, dient als zentrales dekoratives Element. Der Flaschenverschluss ist reich detailliert, und seine quadratische Form erinnert an das Jadesiegel, das die kaiserliche Macht symbolisierte. Die Flasche selbst bleibt sehr schlicht. Der Kontrast zwischen reicher Ornamentik und glatten Flächen erzeugt ein feierliches visuelles Erscheinungsbild mit ausgeprägt chinesischem Charakter. Die Umverpackung besteht aus recycelbarem Papier, die Flasche aus traditioneller chinesischer Keramik.

The Recognition

About the A' Design Award in Silber

Diaoyutai Verpackungsdesign für Spirituosen ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Diaoyutai Verpackungsdesign für Spirituosen wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Diaoyutai Verpackungsdesign für Spirituosen ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017