Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit by Seyon Kim

Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Sozialdesign Competition Category.

BronzeSozial· 2020

Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit

by Seyon Kim

Client: Seyon Kim

A' Design Award in Bronze Winner in Sozial Category

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Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit

Care for Mom To Be ist eine Kampagne zur Sensibilisierung der Öffentlichkeit für die Bedürfnisse schwangerer Frauen, die unterwegs sind. Die Kampagne fordert andere Pendlerinnen und Pendler dazu auf, einen Sitzplatz im Zug oder einen Parkplatz für das Auto anzubieten. Das visuelle Erscheinungsbild entwickelt sich aus einem Logo, das die Figur einer schwangeren Person mit der Form eines Herzens verbindet und so Schwangerschaft und Fürsorge symbolisiert. Anstelle der üblicherweise mit Schwangerschaft assoziierten Farbe kommt ein warmer Pastellton aus Rot- und Orangetönen zum Einsatz. Plakate und bedruckte U-Bahn-Tickets tragen das Logo in Bahnhöfen und auf Parkplätzen.

The Recognition

About the A' Design Award in Bronze

Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Care for Mom to Be Kampagne zur Sensibilisierung der Öffentlichkeit befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim