MAU Vegas 2019 Veranstaltung by Shreya Gulati

MAU Vegas 2019 Veranstaltung by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award in Eisen in Werbedesign Competition Category.

EisenWerbung· 2020

MAU Vegas 2019 Veranstaltung

by Shreya Gulati

Client: Houndstooth

A' Design Award in Eisen Winner in Werbung Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Veranstaltung

Mobile Apps Unlocked oder MAU Vegas ist das weltweit führende Event für mobile Apps. Es zieht die größten Marken aus dem Silicon Valley an, darunter Spotify, Tinder, Lyft, Bumble und MailChimp, um nur einige zu nennen. Houndstooth erhielt die Aufgabe, das visuelle Erscheinungsbild und die digitale Präsenz der gesamten Veranstaltung für das Jahr 2019 zu konzipieren, zu entwerfen und auszuführen. Während die Veranstaltung versucht, Grenzen im technischen Bereich zu überschreiten, entwarfen sie ein System, das dies durch visuelle Darstellung und Aufnahme des Publikums darstellen kann in die Erfahrung ganzheitlich.

The Recognition

About the A' Design Award in Eisen

MAU Vegas 2019 Veranstaltung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von MAU Vegas 2019 Veranstaltung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. MAU Vegas 2019 Veranstaltung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap