Beautiful Life Mottenkugel-Verpackung by Pica Packaging Design Lab

Beautiful Life Mottenkugel-Verpackung by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Beautiful Life Mottenkugel-Verpackung

by Pica Packaging Design Lab

Client: Beijing Lvsan Chemistry Co.Ltd.

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #89378

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Colors

The Design

About Beautiful Life Mottenkugel-Verpackung

Beautiful Life ist ein Verpackungsdesign für Mottenkugeln, die in China verkauft werden. Die Verpackung von Mottenkugeln unterliegt strengen Vorschriften, weshalb die meisten Produkte auf dem Markt einander gleichen. Beautiful Life verwendet ein kalligrafisches Logo, Pfirsichblüten und eine Figur aus der altchinesischen Malerei. Das Sichtfenster hat die Form einer Fledermaus, eines traditionellen Glückssymbols. Die Blechdose ist achtfarbig bedruckt, die Papierschachtel ist gestanzt und vergoldet. Die Blechdose schließt den Geruch ein und kann aufbewahrt und wiederverwendet werden. Ein verborgener Innendeckel erschwert es Kindern, den Behälter zu öffnen.

The Recognition

About the A' Design Award in Bronze

Beautiful Life Mottenkugel-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Beautiful Life Mottenkugel-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Beautiful Life Mottenkugel-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensions & Packaging: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tags: Packaging, China, Culture, Daily chemicals, Household, Mothball
Production Technology: 8-color tinplate printing
Carving on paper
Gilding over paper
Design Challenge: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Research: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiration: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Project Duration: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Operation Flow: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Team Members: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Image Credits: Shuwei Qi and Rijiang Wang, 2019.