Platin Verpackung · 2020
Bionyalux Hautpflegepaket
- A' Design Award in Platin 2020 in Verpackung
- CLIENT: Bionyalux
- Estimated Number of Design Views: 583,896
- Verification code 3E84F3DF62 · Verify this award
Colors
About Bionyalux Hautpflegepaket
Das Konzept der Wiederherstellung der Haut in neuen Hautpflegeprodukten fällt mit der Nullbelastung durch Bagasse-Recycling, Umweltschutz und ökologisches Konzept zusammen. Aus den Produktmerkmalen der begrenzten Haltbarkeit des 30-tägigen Hautverbesserungsbehandlungsprozesses in Lebensmittelqualität von 60 Tagen werden 30 und 60 als visuelles Erkennungssymbol des Produkts ausgewählt, und die drei Verwendungsstufen 1,2, 3 sind in die Vision integriert.
About the A' Design Award in Platin
Bionyalux Hautpflegepaket ist Gewinner des A' Design Award in Platin, einer überaus prestigeträchtigen Anerkennung für wahrhaft außergewöhnliche, elegante und prachtvolle Designs. Platin-Gewinner sind Wunderwerke der Schöpfung, Zeugnisse der Grenzen intellektueller Kreativität und zeigen die unübertroffene Professionalität und Genialität ihrer Designer. Von diesen Designs wird erwartet, dass sie die renommiertesten Werke sind, die die Ästhetik einer Epoche prägen, zum Wohlergehen der Gesellschaft beitragen und die Grenzen von Kunst, Wissenschaft, Design und Technologie voranbringen. Bionyalux Hautpflegepaket weist ein transzendentes Maß an Exzellenz auf und macht die Welt mit seinen vorteilhaften und wertvollen Eigenschaften unmissverständlich zu einem besseren Ort. Bionyalux Hautpflegepaket ist ein mit dem A' Design Award in Platin prämiertes Werk, das Wünsche weckt, inspiriert, begeistert, erfreut und große Freude entfacht.
Press Kit
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Dimensions & Packaging
- Width 310mm x Depth 120mm x Height 100mm
- Tags
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- Production Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Design Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Project Duration
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Operation Flow
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - Patents
- Copyrights belong to 33 and branding, 2019.
- Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.
