Ningxiahong Rock Painting Bronze Script Schnapsflasche by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Schnapsflasche by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Ningxiahong Rock Painting Bronze Script Schnapsflasche

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #89802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Rock Painting Bronze Script Schnapsflasche

Felsmalereien des Helan-Gebirges sind ein Vertreter der chinesischen Kultur und des berühmten kulturellen Erbes von Ningxia, während die Bronzeschrift aus Bronzewaren stammt. Daher kombiniert Designer diese beiden repräsentativen Elemente als Kernsymbole der kulturellen Identität des Verpackungsdesigns der Flasche und integriert dieses Produkt in die traditionelle chinesische Kultur, um die kulturelle Identität der High-End-Verbraucher mit diesem Produkt zu verbessern.

The Recognition

About the A' Design Award in Bronze

Ningxiahong Rock Painting Bronze Script Schnapsflasche ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Ningxiahong Rock Painting Bronze Script Schnapsflasche wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Ningxiahong Rock Painting Bronze Script Schnapsflasche befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi