Wiseman Beer Bierverpackung by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2020
Wiseman Beer Bierverpackung
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award in Silber Winner in Verpackung Category
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The Design
About Wiseman Beer Bierverpackung
Wiseman Beer ist ein Verpackungsdesign für ein Flaschenbier, das sich an junge Konsumenten in China richtet. Die Flasche besteht aus Glas und Kunststoff, der Verschluss aus Metall und das Etikett aus Papier. Ein markantes Icon in Rot und Weiß ist direkt auf der Flasche aufgebracht, während eine große rote Fläche Energie und Leidenschaft zum Ausdruck bringt. Die Verpackung misst 230 Millimeter in der Breite, 60 Millimeter in der Tiefe und 60 Millimeter in der Höhe. Ziel ist es, der Bierverpackung ein modernes Erscheinungsbild zu verleihen, das dem freien und spielerischen Charakter junger Menschen entspricht.
The Recognition
About the A' Design Award in Silber
Wiseman Beer Bierverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Wiseman Beer Bierverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Wiseman Beer Bierverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Dimensions & Packaging
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Tags
- Wasa, Beer, Wiseman, Art, Red
- Production Technology
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Design Challenge
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Research
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Inspiration
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Team Members
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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