Bronze Grafik · 2020
Sincha-Man Corporate Identity
- A' Design Award in Bronze 2020 in Grafik
- CLIENT: Sinchaman
- Estimated Number of Design Views: 11,819
- Verification code 8942E252FA · Verify this award
Colors
About Sincha-Man Corporate Identity
Sincha-Man ist ein Corporate-Identity-Programm, das für einen kleinen Anbieter von Autoleasing und Autovermietung entwickelt wurde. Die Identität ist um eine Heldenfigur herum aufgebaut, denn Helden werden allgemein an ihren Symbolen erkannt. Illustrationen, Icons, Symbole und Typografie, die in kühlen blauen Linien gezeichnet sind, vermitteln Ehrlichkeit, Vertrauen und Schnelligkeit. Ein Motiv, das an den Heiligenschein eines Helden erinnert, unterstreicht das Thema. Dieselben Elemente werden konsistent über Online- und Offline-Medien hinweg eingesetzt. Ziel der Identität ist es, der neuen Marke in einem umkämpften Markt einen hohen Wiedererkennungswert und einen positiven Eindruck zu verschaffen.
About the A' Design Award in Bronze
Sincha-Man Corporate Identity ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Sincha-Man Corporate Identity wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Sincha-Man Corporate Identity befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Press Kit
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
