Fruit Bites Trockenfruchtverpackung by Nour Shourbagy

Fruit Bites Trockenfruchtverpackung by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2020

Fruit Bites Trockenfruchtverpackung

by Nour Shourbagy

Client: Fruit Bites

A' Design Award in Bronze Winner in Verpackung Category

20,878

Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Trockenfruchtverpackung

Was gibt es Schöneres als einen nahrhaften, schuldfreien Snack für Ihre Kinder? Die Verpackungsdesigns von Fruit Bites sollen Kinder dazu ermutigen, ihre Snackgewohnheiten zu ändern und natürliche Trockenfrüchte anstelle von Junk-Snacks zu essen. Ziel ist es, jedem Elternteil die Möglichkeit zu geben, das Snackmuster seines Kindes zu ändern. Die Herausforderung besteht darin, Charaktere zu entwerfen, die die Vorteile von Früchten widerspiegeln, die Kinder leicht verstehen und als etwas Cooles und Gesundes bezeichnen können. Mango spielt eine wichtige Rolle für die Gesundheit der Haut. Banane hilft Ihnen, normales Sehen aufrechtzuerhalten. Apple ist gut für Ihr Gedächtnis und Ihre Konzentration.

The Recognition

About the A' Design Award in Bronze

Fruit Bites Trockenfruchtverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Fruit Bites Trockenfruchtverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Fruit Bites Trockenfruchtverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.