Pass On Fotoserie by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Fotografiedesign Competition Category.

BronzeFotografie· 2020

Pass On Fotoserie

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award in Bronze Winner in Fotografie Category

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Verified Award Winner

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Colors

The Design

About Pass On Fotoserie

Pass On ist eine fotografische Serie, die sich um das Bild einer in einer Flasche versiegelten Botschaft dreht. Jede Fotografie ist von einem einzelnen Wort inspiriert, etwa Hoffnung oder Brüderlichkeit, und stellt dieses Wort über seine Bedeutung oder über ein reales Ereignis dar. Dieselben drei Elemente – eine Botschaft, eine Flasche und Wasser – erscheinen in jedem Bild, dennoch wird jedes Thema auf unterschiedliche Weise behandelt. Für die Aufnahmen wurden Kulissen, spezielle Aquarien und eigens entwickelte Mechanismen gebaut. Die digitalen Bilder verbinden Interferenz und Bildfusion und werden im Inkjet-Verfahren auf Baumwollpapier gedruckt.

The Recognition

About the A' Design Award in Bronze

Pass On Fotoserie ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Pass On Fotoserie wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Pass On Fotoserie befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla