Madame Butterfly Plakatserie by Liudmila Shurygina

Madame Butterfly Plakatserie by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Grafikdesign Competition Category.

GoldGrafik· 2021

Madame Butterfly Plakatserie

by Liudmila Shurygina

Client: Liudmila Shurygina

A' Design Award in Gold Winner in Grafik Category

49,813

Verified Award Winner

Verify Award Status for #97299

Warteliste beitreten View at A' Design Award Press Release Award Badge

Colors

The Design

About Madame Butterfly Plakatserie

„Madame Butterfly" ist eine Serie von Opernplakaten. Jedes Plakat zeigt das ikonische Porträt einer singenden Frau als zentrale Figur der Opernhandlung und als Sinnbild der Leidenschaft. Die Serie umfasst Opern wie Madame Butterfly, Tosca und Norma und spiegelt die tragische und abhängige Rolle der Frauen in deren Libretti wider. Jede Komposition zeigt die Schlussszene, den Höhepunkt der Geschichte. Die Gestaltung greift auf minimale Formen, expressive Malerei und den Memphis-Stil zurück – mit offenen Farben und starken Kontrasten. Die Plakate sind im Format A1 auf Kartonpapier gedruckt.

The Recognition

About the A' Design Award in Gold

Madame Butterfly Plakatserie ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Madame Butterfly Plakatserie wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Madame Butterfly Plakatserie erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
Dimensions & Packaging: The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
Tags: poster, graphics, design, opera, sound, composition, constructivism, memphis, style
Production Technology: The posters were created by designer with Adobe Illustrator software.
Design Challenge: The challenge in this project was to find an icon which can illustrate the tragic opera plot.
Research: Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
Inspiration: Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
Project Duration: The project has started a year ago. Location: Amsterdam
Operation Flow: The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.