Post Herbum Verpackung by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2020
Post Herbum Verpackung
Client: Vilnius College of Technologies and Design
A' Design Award in Bronze Winner in Verpackung Category
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- Verified Award Winner
- Verify Award Status for #97378
The Design
About Post Herbum Verpackung
Ganze in Litauen angebaute Kräuter wurden als Inspiration für die Schaffung einer exklusiven Verpackung sowie für den Wunsch, das organische und raffinierte Produkt visuell auszudrücken. Die ungewöhnliche und gleichzeitig einfache Form des Dreiecks ermöglicht es, ein einfaches Produkt in einer interessanteren Verpackung zu enthüllen. Мilky weiße und braune Farben zeigen Ökologie und Natürlichkeit der Kräuter an. Schlanke Illustrationen und Zurückhaltung im Stil unterstreichen den Wert von Kräutern, die von Hand gesammelt werden. Sanft und genau wie das zerbrechliche Produkt selbst.
The Recognition
About the A' Design Award in Bronze
Post Herbum Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Post Herbum Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Post Herbum Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
- Dimensions & Packaging
- Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm - Tags
- Paper box, herbs, organic, triangular box, rhomb
- Production Technology
- The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
- Design Challenge
- The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
- Research
- The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging. - Inspiration
- Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
- Project Duration
- Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
- Operation Flow
- All parts of the boxes are folded without glue.
- Patents
- Copyrights belong to Kristina Asvice, 2019.
- Team Members
- Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.
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