Powerbox Wanja Lernbuchreihe by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award in Gold in Bildungsdesign Competition Category.
GoldBildung· 2020
Powerbox Wanja Lernbuchreihe
by Jaehun Kim
Client: Visang
A' Design Award in Gold Winner in Bildung Category
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The Design
About Powerbox Wanja Lernbuchreihe
Powerbox Wanja ist eine Lernbuchreihe für Grundschüler. Die Reihe wendet die Powerbox-Lernmethode an, bei der Lerninhalte in kleine Teile aufgeteilt und in quadratischen Rahmen platziert werden. Zwanzig Bücher decken alle Grundschulklassen ab, und jedem Fach ist zur leichteren Erkennung eine eigene Farbe zugeordnet. Auf den Umschlägen erscheinen würfelförmige Figuren, und vier Bücher ergeben zusammengefügt eine große Würfelform. Papierspielzeug-Bastelsets sind enthalten, sodass die Lernenden Würfelfiguren bauen können – eine Aktivität, die das räumliche Denken fördert und das Interesse aufrechterhält.
The Recognition
About the A' Design Award in Gold
Powerbox Wanja Lernbuchreihe ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Powerbox Wanja Lernbuchreihe wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Powerbox Wanja Lernbuchreihe erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wanja is a brand that enhances the learning skills of elementary school students using the Powerbox Learning Method, a learning system that splits concepts into digestible bits that are put into boxes to help children learn them more quickly, and to motivate them to do so. Making various box-shaped paper toys provided with the study book not only captures the learners’ interest but also improves their spatial cognition skills.
- Dimensions & Packaging
- Wanja is a study book series for all elementary school grades and is composed of twenty books. Each book is 230mm by 304mm by 15mm, with paper toy specifications that differ by unit.
- Tags
- Elementary School Study Book, Powerbox Learning Method, Learning Confidence, Child’s Smile, Polyhedron, Cube, Curiosity, Creativity, Paper Toy
- Production Technology
- Wanja makes active use of orange colors, with a symbol design showing a child who is smiling to deliver a brand atmosphere that is bright and fun. The graphic motif of the character design is the cube, which is used throughout to pique the interest of learners. Academic subjects are assigned different colors to make the materials easier to recognize. Areas on the cover design of the study book in particular were coated with glossy material to maximize the visual effect.
- Design Challenge
- We researched what elementary school students are interested in, while at the same time studying the graphic motifs that can best represent the Powerbox Learning Method. As a result, we selected the cube as the graphic motif, as it can be changed and expressed in different ways. We then selected cube-shaped game characters preferred by elementary school students, which were implemented in the cover design and paper toy kits to complete a consistent brand design.
- Research
- Digital natives are unique in being used to consuming short frame-based content items. Using this idea, we developed a system called the Powerbox Learning Method in which learning concepts are split into bits that are organized into square frames. The series also provides paper toy kits of cube-shaped characters to deliver the smile and enjoyment brand value. Twelve different types of toys attract the interest of learners, and collecting them provides learners another level of entertainment.
- Inspiration
- The paper toys are designed using various cube-shaped characters, which are also allocated in different forms on the cover of the textbook. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.
- Project Duration
- This project began in Seoul, Korea in August 2019 and wrapped up in January 2020. The series will be sold in Korea beginning in March 2020.
- Operation Flow
- From cover designs using cube-shaped characters as graphic motifs to the Powerbox Learning Method used in the text and cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors in the cover design provide a bright brand image, while paper toy making delivers an enjoyable brand experience.
- Team Members
- Creative Director : Young Hyun Kim
Designer : Ji Sun Park
Designer : Jae Yeon Jeon
Designer : Youn Seok Choi
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