DokHaeTok Marke für Leseverständnis by Jaehun Kim

DokHaeTok Marke für Leseverständnis by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2020

DokHaeTok Marke für Leseverständnis

by Jaehun Kim

Client: Visang

A' Design Award in Eisen Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #99197

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DokHaeTok Marke für Leseverständnis

DokHaeTok ist eine Marke für das Leseverständnis von Kindern, die gedruckte Bücher mit einer mobilen Anwendung verbindet. Das Buchset ist in fünf schmale Themenbücher unterteilt, wobei jedes Themenbuch innerhalb einer Woche gelesen werden kann. Die Fragen sind auf den Innenseiten in Sprechblasenformen platziert, sodass das Lesen in Form eines einfachen Quiz geübt wird. Die Anwendung bietet Quizze, Levelstufen und einen Chatbot, der die Fragen der Kinder beantwortet. Ein Würfelspiel sowie Schulbedarf wie Lernnotizhefte gehören ebenfalls zur Marke. Ziel ist es, Lesegewohnheiten auf unterhaltsame Weise aufzubauen.

The Recognition

About the A' Design Award in Eisen

DokHaeTok Marke für Leseverständnis ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von DokHaeTok Marke für Leseverständnis wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. DokHaeTok Marke für Leseverständnis wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensions & Packaging: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Tags: Reading Comprehension, korean, DokHaeTok, children
Production Technology: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Design Challenge: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Research: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiration: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Project Duration: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Operation Flow: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Team Members: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Image Credits: Visang Creative Design Lab, 2019