Wild Cook Advertising Plakat by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Plakat by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award in Eisen in Werbedesign Competition Category.

EisenWerbung· 2020

Wild Cook Advertising Plakat

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award in Eisen Winner in Werbung Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Plakat

Werbung ist einer der wichtigsten Bestandteile der Produktpräsentation. Um ein Design präsentieren zu können, sollten Designer die Hauptaspekte des Designs verstehen und sich auf seine wichtigsten Merkmale konzentrieren, um es auf künstlerische Weise zu präsentieren. Das präsentierte Design ist die Werbung für Plakate für ein Produkt, das etwas anderes bietet Rauchgerüche von der sanften Verbrennung natürlicher Materialien bis hin zu Lebensmitteln. Deshalb bestanden die Designer darauf, die Verbrennung natürlicher Materialien und den aus ihnen austretenden Rauch zu zeigen. Die Absicht der Designer war es, ihre Neugier für die Werbung zu wecken.

The Recognition

About the A' Design Award in Eisen

Wild Cook Advertising Plakat ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Wild Cook Advertising Plakat wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Wild Cook Advertising Plakat wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad