Viewing Korean History Schulbuch-Umschlaggestaltung by Jaehun Kim

Viewing Korean History Schulbuch-Umschlaggestaltung by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2020

Viewing Korean History Schulbuch-Umschlaggestaltung

by Jaehun Kim

Client: Visang

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner

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The Design

About Viewing Korean History Schulbuch-Umschlaggestaltung

„Viewing Korean History“ ist eine Umschlagreihe für drei Geschichtslehrbücher. Die Umschläge wurden für Schülerinnen und Schüler der Mittel- und Oberstufe gestaltet. Eine schlichte rautenförmige Grafik und die Typografie in der Mitte nennen den Fachnamen und wahren die einheitliche Identität der Reihe. Die beiden Bücher für die Mittelstufe teilen sich dasselbe Layout. Der Umschlag für die Oberstufe zeigt die heutigen Lernenden, die innerhalb eines Bildraums mit verschiedenen Epochen verbunden sind. Aufkleber und Epoxidelemente sind auf die Hintergrundfarbe abgestimmt, und eine kratzfeste Beschichtung reduziert Abnutzungsspuren im Gebrauch.

The Recognition

About the A' Design Award in Silber

Viewing Korean History Schulbuch-Umschlaggestaltung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Viewing Korean History Schulbuch-Umschlaggestaltung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Viewing Korean History Schulbuch-Umschlaggestaltung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are 3 history textbooks, while the concept cover images for middle and high school textbooks is meeting history. The simple diamond-shaped graphic and font in the center express the subject name, keeping the history textbooks’ identity consistent.
Dimensions & Packaging: Width 220mm X Depth 14mm X Height 280mm, Weight: 700g, Paper material: Snow White 250g
Tags: History textbook, student, Book cover, textbook
Production Technology: Various post-processing methods were used to maximize the implementation of the design concept. With the diamond shape at the center, stickers and epoxy were effectively used to match the background color and generate a premium look. No-scratch coating was used for finishing to minimize scratches and tears during use.
Design Challenge: Without images of historical artifacts on the cover, users are not easily reminded of the subject content. For this reason, many history textbooks have ended up with similar cover designs. The key task was to implement an idea that differed from the norm, and through much effort the History Viewed by Us concept was created. As a result, Visang history textbooks were able to differentiate themselves and gain much support from students.
Research: As many textbooks compete in the market in Korea, a differentiated cover design is a key element to win the competition. Concepts and images that cater to students, in addition to the unique identity strategy for history textbooks, allowed us to differentiate our product from others. More than anything, high user satisfaction is the value sought by Visang history textbooks.
Inspiration: Although history can be a difficult subject, it can be made more interesting for them if done right. The cover design expresses the perspective of viewing history to show that studying history can be made easier. For middle school, the two textbooks were configured with the same layout to depict the experience of feeling history in a relaxing way. The cover design of the high school textbook aims to deliver an image of the modern student being connected to different eras in the same space.
Project Duration: This project was started March 2019 and finished August 2019 in Seoul, Korea.
Operation Flow: The history textbooks provide not only information but also services for communication between students and teachers. Various apps and websites to help teachers teach and students learn enhance user convenience. The services reinforce the brand of Visang history textbooks through a consistent identity.
Team Members: Art Director : kyoungmi Yoo
Designer : seyeon Jeong
Designer : yoonjeong Kang
Designer : kyounghee Kim
Designer : jisoo Kim
Image Credits: VISANG