Design-Interview
"Inspired by the public's growing passion for sports culture, this design merges the cozy, nostalgic charm of a classic local steakhouse with athletic vibes. It’s a space where sports and gastronomy truly connect.
What is the main principle, idea and inspiration behind your design?
"Inspired by the public's growing passion for sports culture, this design merges the cozy, nostalgic charm of a classic local steakhouse with athletic vibes. It’s a space where sports and gastronomy truly connect. Using immersive design elements, we’ve built a brand experience that pulses with youthful energy and dynamic visual rhythm."
What has been your main focus in designing this work? Especially what did you want to achieve?
The design fosters a dynamic, layered visual effect. Captivating thematic installations invite guests to linger and take photos, enhancing the interaction between consumers and the environment. Consequently, the restaurant transcends its role as a dining venue, evolving into a space for emotional projection and social media engagement. Adaptable to diverse scenarios—including families, group gatherings, and social events—it effectively amplifies the customer’s propensity to capture and share their experience."
What are your future plans for this award winning design?
Our roadmap centers on converting this international recognition into global market presence. We plan to launch an aggressive global PR campaign, utilizing the A' Design Award platform to capture the attention of international media, potential overseas franchisees, and commercial clients.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Inspired by the public's growing passion for sports culture