Design Legend Interview
50 questions
I studied the foundations of art at Musashino Art Junior College. After graduating, I worked in visual merchandising in the fashion industry.
Could you please tell us a bit about your design background and education?
I studied the foundations of art at Musashino Art Junior College. After graduating, I worked in visual merchandising in the fashion industry. Recognizing that this field requires a broad knowledge of visual expression, I continued studying architecture, interior design, and color theory, earning professional qualifications in each. In parallel, I studied ikebana, through which I developed a practical understanding of spatial composition and color balance. My work today grows from the fusion of these diverse disciplines and experiences.
What motivates you to design in general, why did you become a designer?
My creative drive comes from encountering beauty. Strictly speaking, I consider myself more of an artist than a designer. Design generally begins with solving problems for others, whereas my work begins with an inner desire to satisfy my own aesthetic sensibility. I create in response to what moves me, seeking to give visible form to the beauty I feel.
Did you choose to become a designer, or you were forced to become one?
I chose this path myself, but looking back, it also feels inevitable. My natural curiosity continually led me from one field of visual expression to another—from art and visual merchandising to architecture, interior design, color theory, and ikebana. Over time, these experiences came together and developed into my own form of artistic expression. In that sense, I did not simply decide to become a creator; creating was something I was naturally drawn to do.
What do you design, what type of designs do you wish to design more of?
I create “SOUSAKU IKEBANA – Creative Flower Object,” an original form of artistic expression that combines floral forms, traditional craftsmanship, and diverse materials. In the future, I would like to create more large-scale works that become part of architectural spaces. Ultimately, I hope to leave enduring works in places where many people can encounter and appreciate them over a long period of time.
What should young designers do to become a design legend like you?
I do not yet consider myself a design legend, but I believe young designers should remain curious, study beyond their own field, and develop their own way of seeing. Technical skill is important, but originality grows through diverse experiences and the courage to keep creating without being overly influenced by trends or external evaluation. Most importantly, they should trust what genuinely moves them and continue refining it.
What distinguishes between a good designer and a great designer?
A good designer solves problems skillfully and creates work that fulfills its purpose. A great designer goes further: they reveal a new way of seeing, touch people emotionally, and create something that remains meaningful beyond its time and original context. The difference lies not only in technical skill, but also in vision, originality, and lasting impact.
What makes a good design a really good design, how do you evaluate good design?
I evaluate good design through the balance of purpose, beauty, and originality. It should fulfill its function naturally while also capturing attention and revealing deeper qualities over time. Most importantly, it should harmonize with its surroundings and leave a quiet but lasting impression on the people who encounter it.
What is the value of good design? Why should everyone invest in good design?
Good design can change how people feel in a space without requiring any explanation. We live our daily lives surrounded by objects and spaces. Therefore, investing in good design is not simply about owning something beautiful; it is an investment in the quality of our everyday lives and in the way we perceive and experience the world.
What would you design and who would you design for if you had the time?
If I had sufficient time and opportunity, I would create a work to be exhibited in a museum. Rather than designing it for a single client, I would create it for people across generations—something that invites each visitor to pause, feel a personal connection, and discover their own meaning in the work.
What is the dream project you haven't yet had time to realize?
My dream project is to create a museum exhibition in which visitors can experience “SOUSAKU IKEBANA – Creative Flower Object” throughout an entire space. I would like to collaborate with artisans from various fields of Japanese traditional craftsmanship, allowing their techniques and materials to enter into dialogue with my work. Rather than simply displaying individual pieces, I hope to create a complete and immersive spatial experience.
What is your secret recipe of success in design, what is your secret ingredient?
My secret lies in encounters with materials—the moment when an idea and a material form a fortunate marriage. I do not see a material simply as a tool; it can become a creative partner and lead the work in unexpected directions. At present, my most important partner is the porcelain panel produced by Koransha. By listening to what each material suggests, I discover expressions that I could not have conceived alone.
Who are some other design masters and legends you get inspired from?
Coco Chanel is a great source of inspiration for me. She opened a new era by recognizing the potential of materials and bringing them into harmony with the changing lives of women. She did not simply create beautiful designs; through materials, she introduced a new sense of freedom and new values. Her ability to transform materials into the language of her time deeply resonates with my own creative approach.
What are your favorite designs by other designers, why do you like them?
One of my favorite designs is Coco Chanel’s Little Black Dress. She transformed black into a symbol of modern elegance and freedom. Its simplicity does not overpower the woman wearing it; instead, it allows her individuality to emerge. This idea resonates with my own approach of using black as a background to emphasize the form, color, and presence of my work. I admire how such a minimal design could change social values and remain timeless across generations.
What is your greatest design, which aspects of that design makes you think it is great?
“Memories of Rose” was the first of my works to be honored in an international design competition. And now, I consider “Sho no Hana” the fullest expression of my work to date. It brings together floral form, spatial composition, color, and Japanese craftsmanship in a completely integrated way. Through this work, floral decoration evolved into an independent artistic presence—neither simply a flower arrangement nor an object, but a new form of expression unique to my practice.
How could people improve themselves to be better designers, what did you do?
I believe designers can improve by stepping beyond the boundaries of their own field. I studied art, architecture, interior design, color theory, and ikebana—not simply to acquire qualifications, but to understand visual expression from multiple perspectives. I also learned through practical work and continuous observation. Knowledge becomes creative ability only when it is tested and refined through one’s own hands and eyes.
If you hadn't become a designer, what would you have done?
If I had not become a designer, I might have become a producer in a creative field. I am drawn to bringing together people with different talents, allowing each person’s individuality to shine, and creating a unified world through collaboration.
How do you define design, what is design for you?
Design, for me, is not about adding decoration, but about removing what is unnecessary to bring out the inherent presence of material, form, and space.
Who helped you to reach these heights, who was your biggest supporter?
I have been inspired and supported by a diverse circle of creative friends, including architects, artists, beauty professionals, and designers. My greatest supporters, however, were my parents.
What helped you to become a great designer?
The ability to believe in my own value.
What were the obstacles you faced before becoming a design master?
The greatest obstacle was that my work did not fit easily into any established category. About ten years ago, in a Japanese flower competition, it did not receive an award from the jury, but it was ranked first in the public vote on social media. This experience showed me that a new form of expression may take time to be understood within established frameworks, even when it resonates strongly with people. In this sense, I am deeply grateful that the A’ Design Award has recognized and continues to highlight the value of my work beyond conventional categories.
How do you think designers should present their work?
Each work should be presented in the setting that suits it best and allows its unique character to shine.
What's your next design project, what should we expect from you in future?
My next project, already in progress, is to present my collaborative works with traditional Japanese crafts on international stages.
What's your ultimate goal as a designer?
My ultimate goal is to contribute to society through design and art by creating works that enrich people’s lives and culture.
What people expect from an esteemed designer such as yourself?
I believe people expect an artist like me to remain true to my own vision while continuing to evolve, with respect for tradition and craftsmanship.
How does design help create a better society?
Design can serve as a tool for solving various problems in society simply and flexibly, bringing not only beauty but also wit and humor to the process.
What are you currently working on that you are especially excited about?
I was deeply honored to participate in REALM in New York through the A’ Design Award. As the next stage of my journey in New York, I hope to participate in Salon Art + Design.
Which design projects gave you the most satisfaction, why?
The project that gave me the greatest satisfaction was being invited to present a nine-piece series based on Koransha porcelain at an art event organized by Matsuya Ginza’s Private Client Art Department in 2023. I was deeply moved that my work was recognized not merely as floral decoration, but as art. Later that year, the series was also exhibited at Koransha’s Ginza showroom. In 2025, the series evolved through collaboration with Japanese traditional craftspeople and was presented once again at the same showroom. Some works from the series were also presented at REALM, held in New York in May 2026.
What would you like to see changed in design industry in the coming years?
If I may answer this question in relation to the art world, I am grateful for the openness and flexibility shown toward artists like myself, whose work comes from outside established categories. I hope this same spirit will continue, opening new paths toward the future for those who follow.
Where do you think the design field is headed next?
I do not think design, art, and craftsmanship need to remain separate. As technology continues to advance, the warmth of the human hand and the wisdom carried through tradition will become even more valuable. I believe the future lies in bringing them together in new ways.
How long does it take you to finalize a design project?
It depends on the scale of the project. For the Koransha event in 2025 mentioned earlier, I spent about three months developing the concept after receiving the commission, followed by another three months creating seven works. Including the preparation of promotional materials and the final presentation, a project can take approximately six months to a year.
When you have a new design project, where do you start?
I begin with an encounter with the material. Its color, texture, and character guide me toward the form the work should take.
What is your life motto as a designer?
My motto is to freeze the moment of inspiration, so that its freshness never fades, even after the work is completed.
Do you think design sets the trends or trends set the designs?
I believe they are two sides of the same coin. Design shapes trends, while trends reflect the times and inspire new designs.
What is the role of technology when you design?
In my work, technology plays a supporting role. It helps me document and communicate my ideas, but the creative process itself is guided primarily by my senses and my hands.
What kind of design software and equipment do you use in your work?
I mainly use my iPhone to photograph and record materials and ideas. My creative process does not rely heavily on design software.
What is the role of the color, materials and ambient in design?
Color, materials, and ambience are inseparable elements in my work. Color creates emotion, materials carry their own character and history, and ambience allows the work to become a presence within the space. This philosophy is expressed in my signature tagline: “Not a flower. A presence.”
What do you wish people to ask about your design?
I would like people to ask, “What do you mean by ‘Not a flower’?” My answer would be, “Please feel the answer through the work itself.”
When you see a new great design or product what comes into your mind?
I sense a shift in the times. Great design reveals emerging values and points toward where society is heading next.
Who is your ideal design partner? Do you believe in co-design?
My ideal creative partners are highly skilled craftspeople who deeply understand my artistic vision. I believe that a single work needs a clear and consistent creative direction. Collaboration succeeds when we respect each other’s values and enjoy creating a world in which our distinct strengths come together in harmony.
Which people you interacted had the most influence on your design?
The people who have influenced my work include creative friends from different fields and the craftspeople with whom I have collaborated. Among them, my architect friends have been particularly influential. Although my work may appear decorative at first glance, they recognized a sense of minimalism within it. Their perspective has become an important axis in helping me understand my own work objectively and develop it further.
Which books you read had the most effect on your design?
The books that have influenced my design most are retrospective exhibition catalogues from museums, particularly those devoted to twentieth-century fashion designers such as Coco Chanel and Hanae Mori.
How did you develop your skills as a master designer?
As mentioned earlier, through ikebana I learned spatial composition and developed my sense of color. Japanese ikebana is a small universe in which all the essential elements of beauty and composition are distilled. It taught me the aesthetics of subtraction—the minimalist act of removing the unnecessary to reveal the essence. At the same time, I developed an aesthetics of multiplication by bringing together different materials, techniques, and talents to create new value.
Irrelative of time and space, who you would want to meet, talk and discuss with?
I would like to meet Coco Chanel and Hanae Mori. Both created distinctive worlds through fashion and opened new paths for women beyond the conventions of their time. I would love to ask them how they remained true to their vision while continuing to evolve.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I do not consider myself particularly famous. My work did not previously have an established field in which it could be evaluated, so I am deeply grateful to the A’ Design Award for providing me with that platform.
What is your favorite color, place, food, season, thing and brand?
My favorite colors are black and pink. My favorite places are New York, Paris, and Rome. I love Japanese cuisine and wine, and my favorite seasons are spring and autumn. My favorite objects are Koransha tableware, and my favorite brand is also Koransha.
Please tell us a little memoir, a funny thing you had experienced as a designer?
In 2016, Memories of Rose was exhibited in a Japanese flower competition but did not receive a juried award. The same was true of Blue Voyage in 2017. However, Blue Voyage ranked first by an overwhelming margin in the public vote on social media. At the time, I had only a little over one hundred followers, and most of those who voted for my work were creative people I had never met.
Perhaps the stories behind the works were not fully understood in Japan, where the Italian painter Giovanni Boldini and his portrait of Marthe de Florian were not widely known. For this reason, I felt a special sense of serendipity when the works were later recognized by the A’ Design Award in Italy, Boldini’s homeland.
If I had given up after failing to receive a juried award, I would not be where I am today. Instead, I trusted those unknown supporters and entered Memories of Rose and Blue Voyage together as a pair in the A’ Design Award. The pair received an A’ Design Award, and I was truly delighted.
In May 2026, my work was presented at REALM in New York through the A’ Design Award. Now, ten years after that first competition and following many experiences along the way, I am answering this Design Legends Interview. What could be more remarkable—or amusing—than this turn of events?
What makes your day great as a designer, how do you motivate yourself?
Going to bed early and waking up early make my day great. When my mind and body are well rested, motivation comes naturally.
When you were a little child, was it obvious that you would become a great designer?
Of course! (Laughs.)
What do you think about future; what do you see will happen in thousand years from now?
To be honest, I do not believe the future as we know it will last very long. In every sense, the world has moved beyond saturation and is approaching a breaking point. That is precisely why each moment matters. If the Earth still exists a thousand years from now, I believe it will be because everything has undergone a profound reset.
Please tell us anything you wish your fans to know about you, your design and anything else?
Rather than telling them something, I would like to ask: “What do you feel when you encounter my work?”