Designer Interview
26 questions
My father is a designer, and I vividly remember how much I loved looking at his projects when I was a kid. There was something magical about the way he presented his ideas, so much creativity and attention to detail.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My father is a designer, and I vividly remember how much I loved looking at his projects when I was a kid. There was something magical about the way he presented his ideas, so much creativity and attention to detail. Growing up, I naturally gravitated toward the visual arts. I started by sketching my favorite cartoon characters, then got into street art, and eventually found my way into product design.
Can you tell us more about your company / design studio?
I founded my design studio when I was 23, right after a work experience in China. I think I’ve always had the ambition to start something of my own, and building strong relationships while I was in China really gave me the momentum to launch my studio from the very beginning.
What is "design" for you?
For me, design is about telling a story through the products we create. It’s about giving people the chance to have a conversation in front of an object, something that sparks curiosity, emotion, or connection.
What kinds of works do you like designing most?
I’m drawn to any project where aesthetics take center stage, but furniture design holds a special place for me, it’s where form, emotion, and function meet in the most tangible way.
What is your most favorite design, could you please tell more about it?
I have a deep affection for every product I’ve designed, but the Sunrise Faucet definitely stands out. It was the first digital tap I ever created, and the first to win international awards in my career. That makes it particularly special to me.
What was the first thing you designed for a company?
The sunrise faucet, a digital faucet I’ve design during my first experience in China for Solex.
What is your favorite material / platform / technology?
Honestly I don’t have one.
When do you feel the most creative?
In the late evening / night, when the word stop to be noisy.
Which aspects of a design do you focus more during designing?
The storytelling. A product without a story is just an object.
What kind of emotions do you feel when you design?
I feel free and completely relaxed
What kind of emotions do you feel when your designs are realized?
I'm proud
What makes a design successful?
It should be timeless and don't follow the trends
When judging a design as good or bad, which aspects do you consider first?
First impact and the storytelling behind the product. If there is a good storytelling any shape could be accepted
How do you think the "design field" is evolving? What is the future of design?
The future of design will be more focused on the personal branding of the designers since the AI is giving access to anyone
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Furniture China in Shanghai 2025, the next one will be Furniture China in Shanghai in 2026
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My everyday lifestyle inspire me
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Basically i love the soft anc curvy shapes, pop colors and minimal decorations
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I'm italian, born in Turin (first italian capital) and living in Urbino a small town in the center of italy and one of the most important city during italian reinassance, so yes the environment affects my design.
How do you work with companies?
It's a deep relationship, we walk together side by side.
What was your most important job experience?
Every single experience has his own importance in my growth
Who are some of your clients?
Natevo by Flou, Noctis, Carbine, Zito Living, Plain Homeland
What type of design work do you enjoy the most and why?
Furniture
What are your future plans? What is next for you?
Trying to increase the catalogue of my products on the market
Do you work as a team, or do you develop your designs yourself?
I'm the chief designer of my own studio but i also have a small team who help me
Do you have any works-in-progress being designed that you would like to talk about?
I have but i keep the secret =)
How can people contact you?
Instagram would be the best channel
