Designer of the Day Interview
18 questions
I initially studied engineering, but at some point I decided to move toward my real passion: design. I chose to pursue it academically as well, and that was really the beginning of my journey as a designer.
Could you please tell us about your experience as a designer, artist, architect or creator?
I initially studied engineering, but at some point I decided to move toward my real passion: design. I chose to pursue it academically as well, and that was really the beginning of my journey as a designer.
Since then, I’ve had the opportunity to work both independently and in collaboration with different companies, exploring different areas of product, furniture, and lighting design.
Looking back, I think what has shaped my experience the most has been the constant process of learning, making, experimenting, and working with different people and perspectives. For me, being a designer has always been an ongoing journey rather than a fixed destination.
How did you become a designer?
As I mentioned, I came into design from an engineering background. It was difficult for me at first, and for a while I felt that coming from a different field was a disadvantage. But now, I’m actually very happy that my journey started that way.
Choosing to leave engineering and follow my personal passion for design was a very important decision for me. It was also a significant risk, because I was stepping into a completely different path. Fortunately, I was able to make it work and build a career around something I genuinely love.
Looking back, I think becoming a designer was less about choosing a profession and more about finally choosing to follow what I was naturally drawn to.
What are your priorities, technique and style when designing?
It really depends on the subject and the needs of each project. Sometimes a project requires a strong focus on styling and visual language, while in other cases the main challenge is technical and functional.
I don’t think I have one fixed technique or style that I apply to everything. I think one of the most important skills as a designer is understanding what the game actually is in each project — what the real challenge is, what needs to be solved, and where design can create the most value.
Once you understand that, the right style and technique usually become much clearer.
Which emotions do you feel when designing?
More than anything, I feel curiosity and uncertainty when I design.
Curiosity gives me the motivation to keep exploring, to understand more, and to move forward. At the same time, there is always a certain sense of ambiguity — it’s like being in a fog where you can’t see the whole path yet.
I actually find the combination of these two feelings fascinating. The curiosity makes me want to move forward, while the uncertainty keeps the process open and unpredictable. I think that tension is one of the things I enjoy most about designing.
What particular aspects of your background shaped you as a designer?
One of the biggest influences on my background was my grandfather, who was a carpenter.
I grew up around wood, tools, and the process of making things. As a child, I was always building something with my hands, and I think that environment had a much bigger influence on me than I realized at the time.
It was probably one of the reasons I developed such a strong love for making things from an early age. Looking back, I think that connection between my hands, materials, and the act of creating became one of the foundations of who I am as a designer.
What is your growth path? What are your future plans? What is your dream design project?
I’m becoming increasingly interested in the relationship between humans and machines, and I think this is where I want to take my work in the coming years.
I’m particularly interested in technology as a medium for creating a deeper relationship between people and products, not simply making technology more functional, but exploring how it can become more intuitive, meaningful, and human.
My dream projects would be somewhere in this space: projects where technology and product design come together to create a completely new kind of interaction between humans and the objects around them. I think there is still a lot to explore in that relationship, and that’s what excites me most about the future.
What are your advices to designers who are at the beginning of their career?
The beginning of a design career can be difficult and sometimes overwhelming. There are so many different directions, disciplines, and styles that it’s easy to feel lost and wonder which path you should take.
But I think the goal at that stage shouldn’t be to immediately find your final direction. Your goal should be to develop your own taste and personal point of view, while learning as many techniques and skills as you can.
Explore different things, stay curious, and give yourself time. Eventually, your own path will start to take shape naturally. I think the most important thing is to build the tools and the taste that will allow you to recognize your own direction when the right time comes.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I think the key to getting better at anything is quite simple: doing it again and again.
There is no shortcut to mastery. You have to be willing to repeat the process, make mistakes, learn from them, and do it all over again. The more you practice your craft, the more deeply you understand it and the better you become.
So my advice is simple: keep doing the work. Again and again. There is no shortcut.
What is your day to day look like?
I have a flexible daily routine rather than a very strict schedule. I prefer to keep some space in my day so I can respond to unexpected things and changes more easily.
Uncertainty is a big part of the design world. Projects change, ideas evolve, and sometimes unexpected opportunities or problems appear. I think our personal routines should leave room for that uncertainty rather than trying to control every hour of the day.
For me, having a flexible structure helps me stay productive while still being open to whatever the day brings.
How do you keep up with latest design trends? To what extent do design trends matter?
I believe there are two different kinds of trends in design.
Some trends shape the designs that come after them, while others are actually the result of a collection of good designs that gradually create a new direction. I think the second type tends to be more influential and meaningful because it emerges organically from the quality of the work itself.
The first type, however, can sometimes trap designers in a race to follow a certain visual language. It can push them toward fast and superficial outputs rather than deeper exploration.
So I do pay attention to trends, but I try to understand where they come from rather than simply follow them. For me, understanding the reason behind a trend is much more valuable than just knowing what is currently popular.
How do you know if a product or project is well designed? How do you define good design?
For me, good design is about how honestly and effectively it responds to the need it was created for.
I ask myself: How precisely does it answer the need? How much does it claim to be, and how much of that claim does it actually deliver? And ultimately, how honest is it?
I think good design comes from the combination of these things, a clear understanding of the need, an appropriate response to it, and honesty between what the product promises and what it actually delivers.
How do you decide if your design is ready?
It depends on the type of project.
If I’m working on furniture or lighting, I usually try to step away from the design for a while. After some time, I come back to it and ask myself whether the answer still feels convincing. If it still satisfies me after some distance, that’s usually a good sign.
For product design, I try to be more systematic. I seek professional feedback, test the design, and use more objective and research-based methods to evaluate whether it actually works.
So for me, knowing when a design is ready is partly about intuition and distance, and partly about feedback, testing, and evidence.
What is your biggest design work?
I’ve designed many different types of projects, but the one that remains the most important to me is the Akhal-Teke chair.
The reason is that I tried to look at a very familiar need — sitting — from a completely different perspective. Rather than simply designing another chair, I wanted to question the way we experience sitting and create a new experience around it.
For me, the most valuable part of the project was not just the final form, but the process of looking at an ordinary human need differently and trying to create something genuinely new from it.
Who is your favourite designer?
Without a doubt, Dieter Rams.
His influence at Braun and the impact his design philosophy later had on Apple make him one of the most important designers for me. What I admire most is not only his visual language, but the way he developed a consistent philosophy around design and carried it across an entire body of work.
His influence shows how one designer’s way of thinking can go far beyond individual products and shape the way people understand design itself.
Would you tell us a bit about your lifestyle and culture?
I’m from Iran and I live in Tehran. My lifestyle is quite closely connected to music. I particularly enjoy a fusion of jazz and traditional Iranian music.
There is almost always music playing at home, and it has become an important part of the atmosphere I live and work in. I think this combination of Iranian musical traditions with jazz reflects something I really enjoy in general — the meeting of different worlds and perspectives.
Would you tell us more about your work culture and business philosophy?
My philosophy is to always try to create products that are right and honest.
For me, that means understanding the real need and responding to it in the right way, using the right medium. A product shouldn’t try to appear as something more than what it actually is, nor should it hide its real value behind unnecessary claims.
I want my work to be honest about what it is, what it does, and why it exists. Ultimately, my goal as a designer is to create products that have a positive impact on the world around me, even if that impact is small.
What are your philanthropic contributions to society as a designer, artist and architect?
One thing I’m particularly interested in is working with young designers and students in small teams, exploring subjects that are genuinely interesting to us.
These projects don’t necessarily have to have commercial potential. I’m much more interested in working on real problems and needs within society — subjects that may not have an obvious market, but still matter to people.
I think some of my best experiences have come from this kind of collaboration. Working with different perspectives around a meaningful problem often leads to stronger and more thoughtful outcomes.
I’m particularly inspired by Victor Papanek’s approach to design in this context. His idea that design should respond to real human and social needs, rather than simply serve the market, is something I deeply believe in.
What positive experiences you had when you attend the A' Design Award?
Participating in design competitions allows your work to be evaluated and presented on an international level. I think this keeps designers sharp and constantly pushes them to improve.
For me, the three main benefits are, international benchmarking, improving the quality of your presentation, and professional recognition. Competitions make you look at your own work more critically and push you to communicate your ideas better.
Regarding the A' Design Award, I don’t see it as just a competition. It is a system that can promote a designer in different ways, from visibility and recognition to new opportunities. I think this is largely because of the credibility and reputation of the A' Design award.
I would be truly honored to be selected as Designer of the Day. It would be a great recognition of my work and something I would be very proud of.