Designer Interview
40 questions
I am the second generation owner of a mold manufacturing company founded by my father. I grew up in a house where the first floor served as a factory and the second floor as living quarters, so I was surrounded by a…
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am the second generation owner of a mold manufacturing company founded by my father.
I grew up in a house where the first floor served as a factory and the second floor as living quarters, so I was surrounded by a manufacturing environment every day from a young age.
As for design itself, I studied it for only three years in high school and joined my father’s factory immediately after graduation.
At first, I wasn’t involved in design, but after becoming the owner myself, I changed our client base and shifted from a passive manufacturing model to a proactive, proposal-driven approach.
Gradually, I began to get involved not only in mold making but also in product planning, and I gained the opportunity to design and propose products on my own.
I didn’t set out to become a designer; rather, I simply found myself in an environment where design became an inevitable part of my work.
Can you tell us more about your company / design studio?
My company manufactures molds for molding plastic products. I am the only employee, so I handle all the work by myself.
To manage such a heavy workload on my own, mechanization was the best solution. I would run up to seven machines on autopilot and use my free time to work on the next programming tasks or hold meetings with clients.
Because I’m so particular about my work and have such a strong attachment to it, I’ve been unable to delegate it to anyone else and half a century has passed.
What is "design" for you?
For me, design is the first step in giving shape to my ideas.
Since I’m not a professional designer, my work isn’t complete with just the design.
It’s only complete once the product is finished, so design is simply one of the tools I use to achieve that.
What kinds of works do you like designing most?
Right now, I’m focusing on wood-based products.
What I enjoy most is coming up with designs that transform discarded wood into products with high added value.
What is your most favorite design, could you please tell more about it?
My favorite design right now is my own Com Plates.
As far as I know, there aren’t any other wooden products anywhere in the world with the same concept or functionality.
That’s why Com Plates are my favorite they’re packed with my own attention to detail and personal passion.
What was the first thing you designed for a company?
The first product I designed was not for my own company, but for DENSO Corporation, a world renowned parts manufacturer.
In the late 1990s, DENSO’s “Iridium Racing” spark plugs came in paper packaging. The plastic packaging I designed at the request of a trading company we were working with at the time was the very first product I ever designed.
In 1998, inspired by the transparent body of the iMac G3 announced by Apple, I created design drawings and mockups, obtained approval from DENSO, and was involved in the process all the way through mold production.
What is your favorite material / platform / technology?
Perhaps because I’ve been working with metal for so many years, my favorite material right now is wood.
What’s more, I even find a sense of purpose in adding high value to wood that would otherwise be discarded.
When do you feel the most creative?
Whenever I come across a piece of scrap wood with a unique grain pattern or a type of wood I’ve never seen before I feel a real surge of creativity.
Which aspects of a design do you focus more during designing?
Are there any other designs similar to this one, or is it a knockoff?
Is the design well balanced and user friendly?
I consider whether it includes a touch of surprise.
What kind of emotions do you feel when you design?
I add to or subtract from the ideas and details I have in my head.
It’s incredibly exciting when a two dimensional image, represented by lines, gradually transforms into a three-dimensional one.
What kind of emotions do you feel when your designs are realized?
Since my creative process is self contained, I enjoy every single moment as the designs I’ve created take shape.
And when a piece is finished, I’m filled with a sense of accomplishment.
What makes a design successful?
I’m not sure what defines a successful design, but I think it’s a success if my vision and attention to detail are perfectly reflected in the product.
When judging a design as good or bad, which aspects do you consider first?
I think whether a design is good or bad depends on the person evaluating it.
Since I’m not a professional designer, whether I think a design is good depends on whether it suits my taste.
From your point of view, what are the responsibilities of a designer for society and environment?
Every designer’s sense of responsibility toward society and the environment is unique.
My own sense of responsibility lies in finding effective uses for wood that would otherwise be discarded.
It takes decades or even centuries for trees to grow to a size suitable for use as lumber.
When such wood is milled into standard sized lumber, a large amount of scrap is produced, and that scrap is typically discarded as waste.
It is my mission and responsibility to give this discarded wood a new purpose and a new place to shine.
How do you think the "design field" is evolving? What is the future of design?
AI is making inroads into the field of design as well, and I have a feeling that, eventually, the profession of designer will become obsolete.
However, since a designer’s sensibility has a major influence on design, I think that while designs created by AI may appeal to a wide audience, they won’t be truly one of a kind.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Although it wasn’t an exhibition, the last time my work was displayed was at an exhibition of award winning pieces from a craft competition held in Takaoka City, Toyama Prefecture.
I’m planning to hold a private exhibition with my wife in September 2027.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I believe nothing compares to the beauty of nature’s forms.
The Com Plates were also designed with inspiration drawn from four-leaf clovers.
Many of Japan’s iconic traditional patterns are also based on natural elements such as flowers and leaves, which have been stylized into patterns.
Seventy percent of Japan’s land area consists of mountains and hills.
We are fortunate to have daily opportunities to interact with nature.
This environment has a profound influence on my designs.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don’t have a set design style; instead, I take the inspiration that strikes me the moment I encounter a material and pour my heart and soul into crafting it to perfection.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was born and raised in Japan.
Japan has a culture that values innovation and creativity, and being part of that environment is a major strength.
On the other hand, perhaps due to the Japanese national character, people tend to be bound by stereotypes, and there are cases where they resist new ideas.
I believe that if people were to think more freely, without being constrained by stereotypes, Japan’s manufacturing industry would become even more vibrant.
How do you work with companies?
I have absolutely no affiliation with any specific company.
For projects that are far beyond my technical capabilities, I will seek out partner manufacturers.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
This applies not only to the relationship between companies and designers, but to everything.
The most important thing is that it be a win-win relationship for both parties.
No matter how talented a designer may be, it is difficult to build a good relationship if there are issues with their personal qualities.
Be sure to consider the designer’s character as one of your selection criteria.
Can you talk a little about your design process?
I handle the design myself and generally manage the entire process from planning to production on my own.
Since I currently focus primarily on woodworking, I base my designs on the intuition I gain from observing the material itself its texture, grain, and other characteristics.
Having worked in metalworking for many years, I design with a practical mindset, considering the feasibility of fabrication as I bring my designs to life.
I create CNC programs based on my designs to enable machining, and I fabricate the necessary molds and jigs for the process.
Additionally, as needed, I simultaneously work on product packaging design and photography for presentations.
What are 5 of your favorite design items at home?
・All Stainless Steel Kitchen, MiraTap Grad 45
・Jeep Gladiator Rubicon
・Yanagi Sori Design's One Handed Saucepan
・Keen Mens Uneek 360 Sneakers
・Ikea Backstorn Led Pendant Light
Can you describe a day in your life?
My days are quite ordinary: after waking up, I have breakfast while watching a video.
After eating, I work for an hour or two. Since my wife can’t safely use the stove due to an illness she had a year and a half ago, I start preparing lunch for both of us around 11:00 a.m.
After lunch, I work for two hours, then enjoy an hour-long tea time with my wife from 3:00 to 4:00 p.m.
After that, I finish up my work in about an hour, head to the kitchen to prepare dinner, and then end the day by enjoying a pleasant dinner together.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
While it’s important to move forward single mindedly toward your goals, sometimes you should stop and look around from a different perspective. You might gain some new insights.
From your perspective, what would you say are some positives and negatives of being a designer?
I don’t consider myself a designer.
If anything, I see myself as an artist.
I’ve worked on very few projects for clients, but that allows me to incorporate my own ideas and unique elements to the fullest extent possible.
However, the more unique elements I add, the higher the cost becomes, so I struggle to strike the right balance.
What is your "golden rule" in design?
When I design, I don’t rely on any set "golden rule".
I always give shape to the ideas that well up from within me.
What skills are most important for a designer?
It’s not just designers who need the ability to look at things from multiple perspectives.
I don’t think a one-sided perspective leads to good results in any situation.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I use GibbsCAM, a CAD/CAM software package, to digitize all my designs.
I transfer the programs created in GibbsCAM to each of the four NC milling machines via machining data management software, and then proceed with machining.
Designing can sometimes be a really time consuming task, how do you manage your time?
Machining takes up the majority of my time when making products, and I manage four machines on my own.
Once I set up a machine, the machining process takes several hours to complete, so during that time I set up the next machine, design new products, and juggle multiple tasks simultaneously.
How long does it take to design an object from beginning to end?
Using Com Plates, which won the Bronze Award, the process takes about 32 hours in total.
What is the most frequently asked question to you, as a designer?
Since I don’t hold the title of designer, I’ve never been asked questions as a designer.
What was your most important job experience?
As expected, mold making my family business is the most important factor.
I watched my father create things from a young age, so I believe the spirit of craftsmanship has grown deep within my DNA.
Furthermore, the approach to mold making back then wasn’t data-driven like it is today; experience was key.
Rather than designing through meticulous calculations, it was a style of developing the work as we went along.
There were also many structure changes sparked by sudden flashes of inspiration.
The sensibility honed in that environment is the foundation of my current approach to craftsmanship.
Who are some of your clients?
Since I started focusing exclusively on woodworking, I haven’t had any regular clients.
While it would be nice to have clients and a steady stream of work, I want the freedom to create whatever I want.
What type of design work do you enjoy the most and why?
I enjoy every step of the process equally.
The time spent conceptualizing the form itself, and the time spent designing what’s needed for actual production.
Since I mainly use an NC milling machine, the time spent programming the machining data.
The time spent actually running the parts through the machine.
As the machining progresses, the time when the full form of the designed product begins to take shape.
My excitement builds with each of these moments.
What are your future plans? What is next for you?
As for my future plans, I’m scheduled to hold an exhibition with my wife in September 2027, so I’d like to create products that take Com Plates to the next level in preparation for that.
Not only that, but I also want to create products designed based on an entirely new concept.
Do you work as a team, or do you develop your designs yourself?
There is no team.
It's just me.
Do you have any works-in-progress being designed that you would like to talk about?
It’s still just an idea, but I’m thinking of creating products that combine wood and tin.
Since tin has a relatively low melting point of about 232°C, it can be melted even on a standard household gas stove.
I don’t have any experience with tin casting, so I’m not sure if it will work, but I’m envisioning hybrid products that incorporate tin into wooden items.
How can people contact you?
I’m not very good at English, so I’d be at a loss if you called me directly.
If you need to contact me, email is the best way.
Any other things you would like to cover that have not been covered in these questions?
People tend to keep special technologies they have developed to themselves as trade secrets, shielding them from the outside world.
While this may be beneficial for the company in question, it is detrimental to the industry and society as a whole.
There are limits to technological progress within a closed environment.
By making everything open, others will likely come up with something even better.
I believe that constantly striving to outdo one another and pushing each other to improve creates a stronger energy that drives development, which is why I always remain open.