Design Legend Interview
50 questions
I studied architecture, following in the footsteps of my father, who was an architect and an inspiration. To broaden my scope and operational understanding, I completed further studies in health centers management.
Could you please tell us a bit about your design background and education?
I studied architecture, following in the footsteps of my father, who was an architect and an inspiration. To broaden my scope and operational understanding, I completed further studies in health centers management. Later, driven by a deep interest in traditional craftsmanship and functional form, I trained in carpentry and furniture making at Cornwall College in Camborne. This combination of structural thinking, administrative insight, and hands-on making defines my approach to design today.
What motivates you to design in general, why did you become a designer?
What motivates me at my core is the challenge of problem-solving—identifying everyday friction and turning it into a seamless solution. Every design problem is an opportunity to improve how we interact with the world around us.
My journey into design began with my father, an architect. Since I was a child, he would sit with me and teach me how to build things—from simple toys to improvised robots. That early experience left a lasting mark. Beyond just making objects, it taught me the power of creative agency: the incredible feeling of imagining an idea in your mind and then bringing it into tangible reality. That passion for turning thought into form has driven me ever since.
Did you choose to become a designer, or you were forced to become one?
I chose to become a designer entirely out of my own passion. As a child, my curiosity pulled me in many different directions—at various points, I wanted to pursue criminology or psychology. Ultimately, I realized that architecture and design allowed me to synthesize those exact interests: understanding human behavior, analyzing complex systems, and creating physical environments that shape how people live. Choosing this path was fully my own decision, and looking back, it remains the best decision I have ever made.
What do you design, what type of designs do you wish to design more of?
I don't limit myself to a single medium or category. Given my background across architecture, space management, and furniture making, my work spans from structural environments to tactile physical objects.
Ultimately, what defines my portfolio is not a specific type of object, but the degree of the challenge. If a project lacks complexity, it doesn't spark my interest. I am continuously drawn to work that pushes my thinking—designs that force me to solve intricate functional problems, navigate tight real-world constraints, and tackle multi-faceted situations simultaneously. Moving forward, I want to design more projects that demand this level of deep, strategic problem-solving, regardless of the scale or medium.
I also have a passion for transformation, this desire to restore and transform extends directly into how I approach design as a whole. I find immense satisfaction in taking objects or spaces that seem irreparable and rethinking them—giving them new life, purpose, and form.
Whether I am designing something from scratch or restoring a broken object, the core motivation remains the same: taking a complex problem, working through its constraints, and using craftsmanship to turn neglect or failure into functional beauty.
What should young designers do to become a design legend like you?
To become a true master of the craft, It must be something you genuinely love doing—a core passion where spending hours at work feels effortless and every minute brings joy. When design stops feeling like a chore and becomes something you live and breathe, the quality of your output shifts dramatically.
My advice to the next generation is simple:
* Find your deep passion: Don't just follow popular trends or safe paths. Look for the specific intersection of design, making, or problem-solving that sparks your curiosity and keeps you completely engaged.
* Build resilience: Passion gets you started, but resilience keeps you going. Design involves constant trial, error, and overcoming complex constraints. You have to push through setbacks without losing your drive.
* Enjoy the process: Focus on the delight of creation, the joy of turning abstract ideas into tangible reality, and the thrill of solving difficult problems.
When you align deep passion with relentless perseverance, excellence and legacy naturally follow.
What distinguishes between a good designer and a great designer?
A good designer creates functional, aesthetically pleasing solutions that meet a brief. A great designer, however, operates with deep ethical responsibility, personal conviction, and an understanding of human impact.
For me, the distinction lies in the weight of responsibility and ethics you bring to your work. A great designer isn't just focused on execution—they hold an unwavering commitment and a deep belief in what they are creating. They look beyond immediate requirements to consider how materials are used, how objects are made, and how their work affects human lives and the environment over time. Ultimately, good design solves a simple problem, but great design creates a lasting, meaningful impact that elevates how people live and interact with the world around them.
What makes a good design a really good design, how do you evaluate good design?
A good design becomes a truly great design when every single element—from the choice of materials to the structural details—rows in the exact same direction to serve its core purpose. It is about total alignment. When you deeply understand the final function of an object, every decision you make becomes intentional, ensuring the physical reality perfectly fulfills its intended reason for being.
I evaluate design primarily through function, material intelligence, and coherence rather than pure aesthetics. Aesthetics are inherently subjective; what is appealing to one person might not be to another, but taste alone does not define quality. If an object fulfills its purpose seamlessly and utilizes materials in a way that directly supports that function, it is a success. True design evaluation asks whether the object solves the problem it set out to address with clarity, integrity, and absolute utility.
What is the value of good design? Why should everyone invest in good design?
Good design holds three distinct layers of value: functional, material, and emotional.
The functional value ensures that an object performs its intended job effortlessly, saving time and removing daily friction. The material value reflects durability, quality construction, and thoughtful resource selection, meaning the object is built to last rather than be discarded. The emotional value is the connection it creates—the satisfaction and joy derived from interacting with something well-crafted.
When you invest in good design, you are investing in the research, expertise, and problem-solving required to bring those three values together. You are essentially investing in your own success by choosing a solution designed to serve its purpose reliably and meaningfully, rather than settling for something temporary or poorly considered.
What would you design and who would you design for if you had the time?
I would design for anyone who comes to me with an interesting, complex problem that truly tickles my brain. I refuse to box myself in or reserve my work for a specific demographic, brand, or elite clientele. An everyday person bringing a deeply nuanced, real-world challenge can spark an idea just as powerful and important as a brief from a famous designer or major corporation.
As for what I would design, the specific object or medium doesn't matter to me. What matters is the nature of the challenge itself. If a project forces me to think differently, push past conventional solutions, and untangle a difficult puzzle—whether it's an architectural space, a piece of furniture, or a complex business—that is what I want to build. I want to design anything that demands deep problem-solving and offers the chance to transform a genuine struggle into something functional, resilient, and beautifully executed.
What is the dream project you haven't yet had time to realize?
dream isn't a distant, unrealized goal—it is my everyday reality. Every new project that comes across my desk, every minute I spend working with my hands in the workshop, and every late night spent staring at the ceiling because a new idea won't let me sleep is the realization of that dream.
I don't look at the future waiting for a hypothetical "pinnacle" assignment to come along. The privilege of waking up, facing new challenges, engaging deeply in the creative process, and bringing ideas into physical existence is the dream I am actively living every single day.
What is your secret recipe of success in design, what is your secret ingredient?
Analyzing the true end use of a product and embracing mistakes along the way form the core of great design. Understanding scope grounds the work in real-world constraints and human needs, while treating early failures as necessary discovery keeps the process moving forward. The key to making this work seamlessly is intellectual honesty—holding concepts loosely, leaving ego out of the critique, and immediately pivoting the moment feedback shows a direction isn't serving the ultimate goal.
Who are some other design masters and legends you get inspired from?
While I respect the traditional design masters, I deliberately avoid immersing myself in existing designs or visual trends. It is almost impossible to study another designer's work without unintentionally absorbing their solutions, which risks diluting the originality of your own output. My commitment is to keep the creative process honest by relying on what emerges directly from first principles rather than borrowed aesthetics. My true inspiration comes from the raw challenge of the problem itself, the patterns and efficiency found in nature, and an unyielding focus on the final utility of the object.
What are your favorite designs by other designers, why do you like them?
Beyond individual product designers, I draw immense inspiration from Scandinavian design as a movement, alongside the dynamic world of kinetic art and optical illusion.
The power of Scandinavian design lies in how seamlessly it balances simplicity, the raw beauty of natural materials, and uncompromised human comfort. It proves that functional objects do not need unnecessary ornament to be captivating; when you respect the material and prioritize utility, timeless elegance follows naturally.
At the same time, I am deeply drawn to kinetism, with Venezuelan artist Carlos Cruz-Diez serving as a monumental influence on my perception of form, color, and space. His ability to transform static surfaces into evolving, interactive visual experiences shows how design can invite active engagement from the observer. Combining the serene, grounded utility of Scandinavian design with the vibrant, dynamic energy of kinetic art allows me to approach objects not just as static shapes, but as living interactions.
What is your greatest design, which aspects of that design makes you think it is great?
Every design carries its own distinct value, as each presents a unique problem to solve regardless of scale. A compact, hand-held object can present far greater engineering complexity than a massive installation, proving that true achievement in design is measured by the depth of the challenge rather than physical size.
Currently, the Dutch staircase , a project and concept brought to me by renown Architect Alex de Rijke stands out as a particular point of pride due to its extraordinary technical demands. Because no two components are identical, every single piece requires its own precise calculations, bespoke fabrication, and custom fitting. Overcoming that level of continuous, non-repetitive complexity while maintaining structural integrity and visual harmony makes the process deeply rewarding.
How could people improve themselves to be better designers, what did you do?
Becoming a better designer comes down to relentless research, unyielding curiosity, and an absolute refusal to accept the first available answer. True growth happens when you push past obvious solutions, test alternative possibilities, and allow yourself the freedom to dream and invent beyond existing constraints. In my own practice, I never settle on the initial concept; I dig deeply into first principles, test assumptions through hands-on experimentation, and treat every iteration as a chance to discover something entirely new. Constantly asking questions, proving ideas in reality, and staying fiercely curious are the only ways to build work that is genuinely original and functional.
If you hadn't become a designer, what would you have done?
I would have become an inventor, which ultimately would have brought me right back to being a designer anyway. For me, the fundamental drive has always been about identifying a problem, discovering how things work, and building novel solutions from scratch. Invention requires the exact same cycle of deep research, experimentation, and accepting mistakes as necessary steps toward a functional breakthrough. Since bringing an invention into reality requires giving it form, utility, and purpose, the path of an inventor and the path of a designer are completely inseparable.
How do you define design, what is design for you?
For me, design is purely about identifying a problem or a need and finding a solution for it. It is not just about decorative aesthetics or following temporary trends; it is a discipline of purpose, functional clarity, and problem-solving. Whether addressing a complex engineering challenge, an unmet human requirement, or a physical constraint, design exists to bridge the gap between an existing problem and a working, meaningful outcome.
Who helped you to reach these heights, who was your biggest supporter?
I was extremely fortunate to have my parents as my primary foundation and supporters early on. As an adult, that role belongs to my wife, who gives me the strength to keep dreaming, pushing boundaries, and going further than I could on my own.
What helped you to become a great designer?
My foundation was built by my father and my professors at the Universidad Central de Venezuela, where I studied architecture. They were extraordinary educators—rigorous, immensely knowledgeable, and strict in their standards—and their teachings remain the pillars of everything I create today. Later in my journey, studying furniture design at Cornwall College in Camborne proved to be the next transformative step. That combination of rigorous architectural discipline and hands-on furniture craft gave me both the structural mindset and the material intimacy needed to excel.
What were the obstacles you faced before becoming a design master?
Obstacles are entirely a matter of perception—they exist mostly in our heads. Throughout my journey, whenever challenges or setbacks appeared, my approach was to see them coming, acknowledge their presence, let them go, and keep moving steadily toward my goal. By refusing to let external resistance or temporary failures turn into mental roadblocks, I kept my energy focused strictly on the work, the research, and the continuous push forward.
How do you think designers should present their work?
Every designer should feel complete freedom to present their work in whatever way they choose. The method of presentation is not just a delivery vehicle; it is an active component of the design itself. How you frame, structure, and communicate your concepts becomes an extension of your overall creative philosophy, offering as much insight into your vision and problem-solving process as the final object or art piece itself.
What's your next design project, what should we expect from you in future?
While I have several projects lined up, the only thing you should truly expect from me is to remain joyful, playful, and fully engaged with my work. I hold no rigid expectations for the future, which makes it impossible to predict exactly what form the next creation will take. What I know with certainty is that every new project is a sacred space—a dedicated opportunity to dream, to conduct deep research, and to find happiness in the act of creation.
What's your ultimate goal as a designer?
My ultimate goal as a designer is simply to enjoy the act of creation, grounded in total responsibility and commitment. Whether I am delivering for a client, shaping a private space, or honoring my personal creative philosophy, success means staying true to my core beliefs while bringing genuine passion and integrity to every project I touch.
What people expect from an esteemed designer such as yourself?
I surrendered worrying about other people's expectations long ago. What others expect is entirely out of your control, and dwelling on it only creates unnecessary noise. The only person you must set high expectations for is yourself—by staying committed to your standards, remaining intellectually honest, and holding your work to the absolute highest level of integrity.
How does design help create a better society?
Design has historically shaped society by tailoring the built world to human needs, from ergonomic tools and efficient workspaces to the deliberate choice of visuals, textures, and materials. When you deeply understand what society requires, design seamlessly integrates with those needs to elevate the overall quality of life and transform how people perceive and experience the spaces they inhabit.
What are you currently working on that you are especially excited about?
As I touched on earlier, I am currently immersed in the development of a Dutch staircase. It is an extraordinarily complex piece, and what excites me most is how it continually challenges my intellect—requiring constant problem-solving to navigate its unique geometry and technical demands.
Which design projects gave you the most satisfaction, why?
The project that stands out most vividly is my architecture thesis, which focused on designing a youth correctional facility. It was an exceptionally rewarding project because the design challenges went far beyond pure architecture and spatial planning. I had to integrate stringent security requirements with psychological considerations, crafting spaces that could foster rehabilitation, offer dignity and privacy, and show young offenders the possibility of a better life. Navigating those complex, deeply human dynamics made the experience extraordinarily profound.
What would you like to see changed in design industry in the coming years?
I would like to see a return to true craftsmanship—resuming traditional, proven techniques that are built to last rather than discarded after short-term use. Industry focus needs to shift toward genuine quality and a deep responsibility to the function of an object, prioritizing utility, structural integrity, and purpose over purely sculptural forms that serve no real human need.
Where do you think the design field is headed next?
The design field is heading rapidly toward AI, advanced 3D printing, CNC machining, and robotic digital fabrication. Artificial intelligence can now generate in seconds what used to require weeks of manual development, drastically accelerating early exploration. While these computational solutions offer unprecedented speed and precision, the future of design will depend on how we balance this technological power with the depth, human intent, and material authenticity of traditional craftsmanship.
How long does it take you to finalize a design project?
There is no fixed timeframe—it varies entirely based on the complexity of the challenge. I have designed and fully built massive office spaces in just three months, while certain furniture pieces or technical art objects might take three to six months to resolve properly. I deliberately avoid imposing rigid timelines on the creative process; the joy of creation, deep research, and iterative problem-solving are directly tied to the final quality and integrity of the work.
When you have a new design project, where do you start?
I always start with the core need—defining what the project is intended for, who will use it, and its practical demands. From there, I evaluate the economic and material realities, constantly weighing trade-offs like whether adapting a material choice can dramatically improve durability, ease of use, or long-term utility without compromising the fundamental balance of the piece.
What is your life motto as a designer?
Always be true to yourself and to your client. Anything less than total dedication to their needs ultimately works against you, because your reputation, your professional ethics, and your ability to genuinely integrate with the lives of others are tied to every project you deliver.
Do you think design sets the trends or trends set the designs?
It operates in both directions—there is no single binary answer. Groundbreaking design pushes boundaries and creates new possibilities that naturally coalesce into broader cultural trends over time. Conversely, macro environmental shifts, technological breakthroughs, and societal needs create new cultural contexts that demand fresh design responses.
For me, the key is to remain disengaged from superficial trend-chasing altogether. Rather than designing for a trend or intentionally trying to start one, the focus must remain strictly on first principles: solving the core problem, respecting the material, and serving the genuine need of the project. When work is grounded in that level of integrity, it transcends temporary cycles regardless of which direction the trend is moving.
What is the role of technology when you design?
Technology is an indispensable partner in my practice. While my core passion remains rooted in traditional craftsmanship and proven techniques, certain complex geometries and precise structural demands simply could not be realized without modern tools. Technology expands the boundaries of what is possible to dream, calculate, and fabricate. However, it remains a means to an end—a powerful companion to human ingenuity rather than a replacement for material intuition and hands-on making.
What kind of design software and equipment do you use in your work?
My digital workflow relies on a focused set of functional tools that map directly to each stage of problem-solving: Magicplan for rapid spatial capture and on-site measurements, AutoCAD LT for precise 2D technical drafting and architectural documentation, and Fusion or SketchUp for 3D modeling, spatial prototyping, and testing complex geometries.
While these software programs accelerate precision and fabrication planning, they remain tools in service of fundamental principles—a digital extension of hand sketching, physical prototyping, and direct material engagement.
What is the role of the color, materials and ambient in design?
Color, material, and ambience together dictate how we experience a physical space or object. Their combination directly shapes our perception: it defines how an object is understood, dictates how a space feels, and fundamentally alters our emotional and physical state within that environment. Color establishes tone and visual weight, materials provide tactile reality and structural truth, and ambience orchestrates light and atmosphere to bring the two together. When these three elements are balanced intentionally, design moves beyond simple utility to create a complete, sensory experience.
What do you wish people to ask about your design?
I have never given that a second thought. I do not believe in guiding or manipulating what people should ask, feel, or think about my work.
In every interaction, I value complete honesty and spontaneity. Just as I hold myself to strict intellectual integrity in my design process, I want people to engage with my work authentically—asking whatever genuinely comes to mind, reacting without pretense, and remaining entirely true to their own perceptions.
When you see a new great design or product what comes into your mind?
My immediate reaction is a sense of pride and admiration for the creator. Having a very active mind, I constantly analyze how things are built and resolved. Even though experience teaches us that nearly everything has a precedent, I deeply appreciate it when another designer pushes past standard boundaries, overcoming immense technical challenges to produce a truly brilliant idea or spatial transformation. It is inspiring to see someone execute a solution that goes beyond what seemed possible.
Who is your ideal design partner? Do you believe in co-design?
I absolutely believe in co-design. Extraordinary strength emerges when two or more minds align around a shared vision, pushing in the exact same direction.
My ideal design partner is a dreamer—someone who refuses to settle for the path of least resistance, who continually searches for ways to refine and elevate the work, and who finds genuine joy and playfulness in the rigorous process of thinking through complex problems.
Which people you interacted had the most influence on your design?
I intentionally avoid studying external designers or scouring contemporary portfolios, as I want to protect the originality of my creative process and avoid absorbing subconscious influences.
However, two sources of influence were inevitable and foundational to who I am today. The first was my father. Growing up around him, observing his work, and watching how he approached design was a constant part of my upbringing. His impact was natural and unforced, rooted in the joy of simply being near him and absorbing his creative spirit. The second was my professors at Universidad Central de Venezuela. Beyond any specific project or aesthetic they produced, what shaped me was their rigorous pedagogy. They taught me how to think critically, how to question fundamental assumptions, and how to approach design from first principles with total intellectual discipline.
Which books you read had the most effect on your design?
I have always been prone to getting easily distracted when reading books, so after a long time of trying to force myself through text, I completely gave up. I realized that my learning and creative inspiration don't come from consuming written theory, but from direct observation, physical engagement with materials, and hands-on spatial problem-solving. Accepting this allowed me to rely on my own sensory experiences and rigorous experimentation rather than external literature to guide my work.
How did you develop your skills as a master designer?
Developing my skills as a designer has come down to constant, relentless research and an absolute refusal to be complacent with the first solution that comes to mind. True mastery is built by continually pushing yourself beyond the obvious answer, exploring multiple iterations, and digging deeper until you uncover the most refined and effective solution. It is a lifelong commitment to continuous research, rigorous studying, and never settling for what is merely easy or immediate.
Irrelative of time and space, who you would want to meet, talk and discuss with?
Regardless of time and space, I would want to sit down and talk with Oscar Wilde. While I have struggled to get through complete books, I have always been deeply captivated by documentaries about his life and, above all, his brilliant quotes. Wilde saw the world through a uniquely sharp lens, challenging anything that lacked logic or authenticity with peerless wit and intellectual fearlessness. Whenever I think of his perspective on life and society, it never fails to bring a smile to my face.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I recently heard a quote from a Venezuelan actress, Hilda Abrahamz that captures this distinction perfectly: fame and success are entirely different things. Fame is fleeting—here today and forgotten tomorrow. Success, on the other hand, is built through years of hard, intentional work.
Sustaining true success is inherently challenging. It carries a heavy weight of professional commitments, requiring you to manage interviews, share your expertise, and maintain rigorous discipline, all on top of executing the design work you actually love. While balancing these demands can be demanding, those moments of recognition ultimately serve as a meaningful reward for the dedication poured into the craft.
What is your favorite color, place, food, season, thing and brand?
None of those preferences have a static answer for me, as they evolve over time. Years ago my favorite color was red; today it is orange, even though I rarely wear or use it directly in my work. My favorite place has nothing to do with geography—it is simply wherever I am with my family, my wife, and my cat. As long as we are together, that is where I want to be.
When it comes to food, my tastes shift continuously, though I always appreciate simple, quality staples like a well-prepared steak with rice. I find joy in all four seasons equally, as each brings a distinct atmosphere, pace, and creative inspiration. Finally, I hold no deep attachment to physical objects or specific brands. I evaluate an item purely on its intrinsic quality, craftsmanship, and design, completely independent of the label stamped on it.
Please tell us a little memoir, a funny thing you had experienced as a designer?
This happened quite recently while working on the complex Dutch staircase project. After spending months refining every angle, verifying dimensions, and ensuring every single length matched perfectly, I decided to produce a full-scale dummy model to test the assembly before cutting into expensive final materials.
When the test pieces finally arrived from production, I walked past the pile and genuinely thought it was a heap of useless scrap wood waiting to be thrown in the skip. It took a long, hilarious second glance to realize that those strange, disjointed timber cutouts were actually the physical realization of months and months of my own meticulous mathematical and spatial design. Seeing your high-level engineering look like workshop debris before it comes together is definitely a humbling and funny reminder of the gap between 2D planning and physical fabrication.
What makes your day great as a designer, how do you motivate yourself?
What makes my day great as a designer is facing a genuine, complex challenge—having a real problem to solve and knowing someone is trusting me to deliver an elegant solution. The process of testing different paths and wrestling with spatial or structural puzzles is what keeps me up at night and pulls me out of bed early in the morning. Motivation isn't something I have to force; it comes naturally the moment I head into the workshop, roll up my sleeves, and get my hands directly onto the work.
When you were a little child, was it obvious that you would become a great designer?
It may not have been immediately obvious in the way it is with some child prodigies, but the trajectory was set very early through my environment. Every day after school, my father spent time with me, showing me how to build, construct, and think through physical structures. Spending those formative years inside his workshop and watching him invent brought design into my life naturally. That hands-on upbringing silently shaped my perspective and built the foundation for everything I do today.
What do you think about future; what do you see will happen in thousand years from now?
I deliberately avoid spending time dwelling on things completely outside my control. I cannot know what will happen a thousand years from now, nor do I try to predict it. The past is already behind us and the future is inherently uncertain, so I see little point in speculating about distant horizons. My focus rests entirely on the present—on the physical materials in front of me, the immediate challenges to solve, and making the absolute best of the work I am doing right now.
Please tell us anything you wish your fans to know about you, your design and anything else?
Every individual approaches design from a unique perspective and has different interests, so I would rather leave that open to them. I prefer to honor their curiosity and welcome whatever honest, spontaneous questions they want to ask.