Interviews mit Ronnie Chan Jinrong

have been working in the design field for than fifteen years now and I have done a lot of work in branding, user interface and digital experience. I did not go to a design school I actually studied Business Administration at university. However I have always liked doing work. I think design is really important because it helps people understand things.

I think my background in Business Administration has been really useful because it means I look at design in a way. I do not just think about how something looks I also think about whether it makes sense for a business and if it will work in life.

When I was at university I started doing some design work on the side for my classmates and lecturers. This gave me some experience before I started my own design studio. Over time this led to me starting Slice of Life Designs and later SOLD Pte Ltd, which is a company I now run in Singapore. I have worked with a lot of clients mainly in the healthcare, technology and consumer sectors. The design work I do usually involves strategy, identity and digital systems and design is something that I'm really passionate, about especially design and digital experience and branding.

I think it started with an interest in making things look and feel clearer. I loved drawing and making things even before I knew what design was. At university I studied Business Administration so I did not plan to become a designer.. People around me started asking me for help with layouts and visual communication. That was probably the time I realised I was naturally good at this kind of work.

After graduation I worked in a bank for a while. Then I slowly started taking on design work. Eventually I set up my studio. It was not one decision. It was more of a series of steps that kept pointing in the direction. What drove me was the feeling that design could be both creative and useful.

My main priorities are clarity, structure and usefulness. If those three things are not there then the work may still look nice. It will not really do its job. I usually start by understanding the problem the audience, the context and the business goal. Once I have that I can build something that's visually strong without losing sight of what it is meant to achieve.

I like work that feels clean, considered and human. I like systems that're flexible enough to work across different touchpoints but still have enough personality to feel memorable. I use tools a lot but I also think sketching and note-taking matter. I do not believe in jumping to final visuals. I prefer to explore, test, simplify and then refine.

I usually feel a mix of focus, curiosity and pressure in a way. The beginning is often the exciting part because the problem is still open and there is space to think broadly. I enjoy that stage where ideas are still forming. You are trying to see what the project really wants to become.

On I enjoy the process of tightening the work and making decisions. There is a kind of satisfaction there especially when the design starts to feel balanced and coherent. Design is not always pleasant. That is also part of the process. For me the real pleasure comes from seeing something move from uncertainty to clarity.

My background in Business Administration has shaped me more than people might expect. It taught me to think about structure, communication and practical outcomes not just aesthetics. That has helped me a lot because design often sits between creativity and business reality.

Another important part of my background is the fact that I did not take a design-school path. I had to learn by doing which made me more observant and more open to feedback. My biggest influence has been the world itself: clients, users, mistakes, revisions and the constant need to make something work better than before.

My growth path is really about becoming more useful, more precise and more thoughtful with the work I do. I do not see growth as getting bigger projects or more recognition. I see it more as deepening the quality of the work and being able to contribute at a level.

In future I want to keep building work that's clear, practical and meaningful especially for organisations that need design to do more than just look good. A dream project for me would be something that combines branding, digital experience and systems thinking in a way that genuinely improves how people interact with a service or organisation.

My first advice is to build strong fundamentals. Learn how to think, not just how to make things look nice. If you can understand hierarchy, typography, systems, user needs and contrast, you will be much more useful in the long run. Also do not neglect soft skills like people management, presentation skills and communicative techniques.

I would also warn young designers not to compare their starting point with someone else’s tenth year. That comparison can be very discouraging and usually unhelpful. Everyone learns at a different pace. It is better to focus on getting better through real projects, honest feedback and repetition. I think one of the most important things is to stay curious and not become overly attached to your first idea.

I think people get mixed up when they think that being seen is the same as being valuable. It is easy to believe that you are successful just because you are busy. The thing that really matters is if your work actually fixes a problem and works well over time. A design that looks great at first but does not work well when you really use it is not very good.

I also believe that people should make time to think. Good work needs time to develop. If you are always doing something you will not have time to think deeply. Another thing I think is important is to be open to learning from people who do work than you. You can learn a lot from how other people solve problems, in their fields.

A typical day for me starts with checking my messages seeing what I need to do and looking at my projects. Then I usually get into designing especially if there's a part that needs some quiet thinking. I also spend time looking at peoples work giving feedback and talking to clients or people I'm working with because designing isn't just about making things on your own.

On days I jump between thinking about the big picture making visual things and following up on tasks a lot. On days I have more time to focus on one thing. I love it when I get into a rhythm and solve a problem. At the end of the day I make sure to spend time with my family, which's really important, to me.

I always look at what's popular but I do not follow it without thinking. I believe trends are helpful when they show us that people are changing the way they work or use things.. If you pay too much attention to trends you can make something that looks good now and looks old very soon.

To me what is popular is not as important as why I'm doing something and who it is for. I want to make things that're right for the client, the people who will see it and that will still be good after a long time. I do keep an eye on what's happening in the design world especially with logos, digital tools and the way words look because it helps me know what is coming next. I can get ideas from design. Also from the things I see every day from other areas of life and, from the way people do things.

I know a project is well designed when it feels clear, appropriate and useful without needing much explanation. If people understand it quickly and trust it easily that is usually a sign. Good design should not look considered it should also hold up in real use and make the experience feel smoother.

For me good design has to balance what I want to achieve how I achieve it and how relevant it is. It should solve the problem communicate properly and feel coherent across different touchpoints. A common mistake is to focus much on style and not enough on function. Another is to make something complicated when a simpler solution would work better. I always ask myself whether the design is actually helping or just adding noise.

Like Bruce Lee once said, "It is not a daily increase, but a daily decrease. Hack away at the inessentials." True mastery and clarity come from subtraction

A design feels ready when it stops getting better in ways. You can always find something to tweak. After a while the changes are small and do not make a big difference. That is when I know it is time to move on to something. I do not think a design is ever completely perfect. It can be good enough to work well for what it is supposed to do.

I usually think a design is ready when it works well in all the situations it needs to handle and when the system feels solid and not like it is going to break. If it is easy to understand makes sense. Is useful that is a good sign. I think being a designer means knowing when to stop making changes because if you keep tweaking forever it can be a waste of time.

I think the Radiant Health Brand Identity project is one of the things I have done. This project was very important to me because it was not about making something look good. The Radiant Health Brand Identity had to make people feel like they could trust it and also feel warm and clear about what it was saying. This is a thing to do especially when you are talking about health.

What I really liked about the Radiant Health Brand Identity project was that it let me use my brain to think about the picture and also design systems that actually work. The Radiant Health Brand Identity project even won some awards, which was great. What really mattered to me was that it fixed a real problem with communication. I am really happy, with the Radiant Health Brand Identity project because it shows the kind of work that I really care about.

It is hard for me to choose one because there are a few brand designers I really like. Paula Scher is definitely one of my all-time favourites because her work has such a point of view. I also like Jessica Walsh because she has a distinct visual voice and is not afraid of bold ideas.

Recently I have been enjoying the work of James Martin and Aaron Draplin. I like designers who have character, clarity and confidence in what they're doing.

I live in Singapore. I think living here has definitely shaped the way I work. Singapore is a fast-moving place and that gives you a certain practicality. You learn quickly that communication has to be clear and design has to work across different audiences.

My lifestyle is not glamorous. I spend most of my time working taking care of my family and doing the daily routines. That's what keeps me grounded. I think culture matters a lot in design because it affects how people read symbols, tone and visual language. In Singapore I learned to be sensitive to contexts very early on and that has been really useful in my work, with design and communication. Singapore's culture has taught me to be mindful of audiences.

My work culture is pretty straightforward: be clear take responsibility and do the job right. I think communication being reliable and treating others with respect are really important. When people are unclear about what they want or don't care about the process I don't think good design happens.

I usually work closely with others whether its clients or other experts. I don't believe in making things complicated just to sound smart. When I'm looking for people to work with I want honesty, good judgement and the ability to see beyond their part of the process. Design can be tough so I think our design culture should support being clear.

I think the culture around design should support clarity, than confusion.

I do not talk a lot about helping others. I believe design should help people. If I can help a cause by doing free or low-cost work I will do it as long as I really believe in the project.

I also think helping others does not have to be a deal. Sometimes it is about sharing what I know talking to younger designers or making things that help people understand things better. Design can be very useful for groups that do not have a lot of money. I think design is important, for these groups and I take that seriously.

I did not attend the ceremony or gala in Italy so I do not have experience with that part of it.. For me the good thing is that people recognize my work and it gets more attention because of the award.

The three main benefits of participating in design awards are:

1) You get visibility

2) You gain credibility

3) You have to think about your work carefully.

Awards also make you feel a bit of pressure because you have to see how your work compares to others. As, for being chosen as Designer of the Day I think it is a chance to share my ideas and meet people who like design.

The premise for Radiant Health was to create a spiritually centered, medically confident, and truly human brand in healthcare in Asia. The project was shaped by the founders’ Christian faith, and the name itself comes from Proverbs 4:22, it says "Then, as you unwrap my words, they will impart true life and RADIANT HEALTH into the very core of your being". Radiant Health became the spiritual backbone of this brand and gave the identity a clear sense of purpose.

From there, the idea was to express a brand that brings TRUE LIFE through the meeting point of modern medicine, holistic care and faith. We wanted the identity to hold that balance without becoming heavy or overly literal. The inspiration was really the brand’s belief system itself: care that is compassionate, preventive, inclusive and rooted in both medical practice and a broader sense of healing.

The primary goal was to design a brand identity that conveyed trust, warmth and credibility within a single, united identity system. I intended to balance a system that could be easily understood by everyday people and the deeper brand values, conveying information simply yet holding more meaningful meaning underneath.

Beyond just creating an identity system, my goal was also to make Radiant Health accessible to a mainstream audience. The brand is for ordinary Malaysians and not restricted to a narrow, privileged section of society. Hence the brand had to appear human and down-to-earth while still hinting at modernity and future-focus as demonstrated by the use of AI in its technology, integration of medicine, and focus on a proactive and overall sense of wellness.

The identity is built to last with the brand, therefore the future strategy involves continuing to build from this same strong foundation as the brand evolves. It is essential that a good brand system can accommodate new services, new communication imperatives, and new digital touchpoints, without losing the essence of what the brand represents.

I want the brand to mature as organically as it has with this initial idea and set of standards. As long as the visual language continues to communicate what Radiant Health is about then it has fulfilled its purpose. The most beneficial future for an undertaking like this is one where it becomes increasingly robust with its usage rather than being subject to continuous re-inventions.

The project developed over a proper design process, not a quick visual exercise. For a project like this, the early thinking stage is always the most important, because healthcare, wellness and faith all needed to sit together in a way that felt believable and coherent.

Once the core direction was set, the identity system could be shaped more confidently across print, digital and motion applications. I would not give this kind of work a rushed timeline, because the brand logic needs time to settle before the visuals are finalised. Good design here was really about patience, refinement and consistency.

This project was developed as a strategic brand concept, rather than a mere inspirational exploration. I was deeply interested in designing a healthcare brand that could combine modern medicine, traditional Asian healing and Christian values without feeling forced.

What drew me to it was the depth of the idea. It was not just about making another health identity. It was about shaping a brand that could hold a fuller view of care, including prevention, mental well-being, personalised treatment and spiritual wholeness. That kind of concept gives a designer something meaningful to work with.

The identity is intended as the brand system for Radiant Health itself, so it was always developed with real-world use in mind rather than as a standalone visual exercise.

I do not approach projects like this as products to be sold or leased. My interest is in building something that can live properly across the brand’s actual touchpoints. In this case, the value of the work is in how it supports the brand in practice, not in holding the rights for some separate commercial use.

I have always been drawn to branding because it sits at the meeting point of strategy, storytelling and visual systems. Healthcare branding is especially interesting to me because it carries real emotional weight. People do not interact with it casually. They come to it with trust, need and often vulnerability.

This project also stood out because it brought together several things I care about: faith, care, technology and Asian wellness traditions. That combination gave the work a sense of depth. I enjoy projects where the identity has to do more than look good. It has to communicate belief, behaviour and direction.

I don't think the project was based on one single point of reference as each project must have its own identity. For all my design work, it is no open secret that there are multiple influences of designs, be it real world designs or even other identities that I find inspiring. The kind of identities I tend to follow have clarity, uniqueness and confidence.

Some more prominent references I have followed for a long time now have been top tier designers such as Paula Scher and Jessica Walsh, due to their ability to produce highly personal but strong identities. Most recently the earthy, and to-the-point work of James Martin and Aaron Draplin also became very important to me. These references have become important, so that I don't fall into the temptation to try and make brands feel individual by being boisterous.

The target market are the average everyday Malaysians. This was really important when developing the identity and concept of the brand. It should not appear to be 'superior' or inaccessible, but it should be welcoming, warm, accessible, compassionate to average families, working individuals, and anyone who wants a 'holistic' approach to their lives and well-being.

At the same time, it needs to also target and be relevant to anyone who is receptive to integrated care, proactive wellness, and who views health and life through a spiritual/faith-based perspective. Therefore, the brand targeting must be broad enough for the mass market, but precise enough to get across the true meaning and core values.

What sets it apart is the way it combines Christian belief, Asian cultural symbolism and modern medical thinking into one system. Many healthcare brands only focus on the clinical side, or they lean too far into wellness language without enough structure. This one was designed to hold both the spiritual and the practical sides.

The bamboo and sun symbol is also a key differentiator. The stylised bamboo forming the letter R and radiating into a sun-like spiral gives the identity a strong and memorable core. It represents resilience, growth, energy and positive transformation, which feels very aligned with the brand’s purpose.

The name Radiant Health comes from Proverbs 4:22, which speaks about TRUE LIFE and RADIANT HEALTH reaching the core of your being. That verse became the foundation of the brand because it reflects the founders’ Christian belief that health is not only physical, but also spiritual and emotional.

I liked the name because it already carried both light and life in it. It feels hopeful, warm and rooted in something meaningful. That gave the identity a very strong starting point, because the visual system could then express those ideas more fully through form, colour and symbolism.

During the initial ideation stage, I would do a lot of sketching using pencil in my Maruman notebook.

But when it comes to software, I primarily used Adobe Illustrator to sketch and develop the logo identity. That was the main tool for shaping the core visual system and refining the symbol.

For image editing and mockups, we used Adobe Photoshop. For brochures, flyers and other print applications, Adobe InDesign was used for layout work. For digital UI and UX, we worked in Figma to design and prototype the interface before handing it over to the website partner to build in Webflow. For motion graphics and animations, we mostly used Jitter.

For me, I would say the logo symbol.

The best part is how the symbol combines bamboo and the sun in one picture. The bamboo, styled like an R moves outward in a spiral to form a sun symbol. This gives the identity a feeling of movement, energy and growth.

I think what makes it special is that it has meanings. It's not just a shape. It represents faith, resilience, Asian culture, technology and care all at the time. This depth is what makes the identity stick, in my mind.

I primarily worked with other digital partners such as web developers that translated my Figma design into a live website.

This kind of work always benefits from collaboration, especially when the project spans branding, print, digital and motion. Even when the core direction comes from me, I usually work through the details with the people involved in each stage so that the identity stays coherent.

For this project, the technical side included the UI/UX workflow, website handover, layout applications and motion execution. Those areas require different skill sets, and I like that because it keeps the brand consistent across formats. Good brand work is rarely done in isolation.

Technology is central to the brand, both in how it operates and in how it presents itself. Radiant Health integrates cutting-edge AI technology with modern medical practices and traditional Asian healing methods, so the identity had to reflect a forward-looking mindset.

That is why the digital side of the brand was treated carefully. The design needed to feel contemporary and adaptable across screens, while still staying grounded in the brand’s human and spiritual values. In that sense, technology was not just a tool. It was part of the brand story itself.

Yes, absolutely. The concept was shaped by a mix of brand strategy, audience understanding and contextual research into Asian values and the local Malaysian culture pertaining to healthcare. I looked at how the brand wanted to position itself, who it was speaking to and how it could stand apart in the healthcare and wellness space.

I also considered the broader cultural and emotional context, especially the Malaysian audience and the brand’s faith-based foundation. That kind of research helps make sure the design is not just visually appealing, but actually meaningful and appropriate to the people it is meant for.

The main challenge was bringing together several different ideas without making the brand feel crowded. Healthcare, faith, modern technology and Asian healing traditions are all rich areas on their own. The challenge was to make them feel connected, not overloaded.

Another challenge was making sure the identity stayed approachable for everyday people while still feeling distinctive enough as a serious brand. That balance is not easy. If you make it too minimal, you lose meaning. If you make it too layered, you risk confusion. This means a lot of the work was about finding the right level of clarity and restraint.

I submitted my project because I thought the idea was really good and people would understand it. When a project has an idea and everything matches it is worth showing to more people.

International competitions are helpful because they make you look at your work in a way. They make you think if your idea is good enough for people in places to get it. For me that is a reason to submit my project.

International competitions, like this one make me look at my project and think about if the idea is really strong. They help me figure out if my project can be understood by people who do not live near me. That is why I think submitting my project is a thing to do.

This project reminded me again how important it is to design with conviction, but also with restraint. You have to believe in the idea strongly enough to develop it properly, but not so aggressively that you lose balance.

I also learned the value of keeping the brand story very clear from the beginning. When the belief system is strong, the identity becomes easier to shape. This project strengthened my thinking around how design can express not just visual identity, but also purpose, values and direction.

I would just add that Radiant Health is meant to represent a more holistic and compassionate view of health. It is about bringing together modern medical care, traditional Asian healing, preventive thinking and spiritual belief in a way that feels relevant to everyday people.

That combination is what makes the project meaningful to me. Design is at its best when it can make a complex idea feel human and understandable. That is what I tried to do here: create a brand that feels alive, grounded and sincere.

My background is a little unusual. I did not study design at university. I studied Business Administration at National University of Singapore instead. I have always liked making things look good and drawing. I have also always liked communicating with people. I was interested in this sort of thing from a young age. Over time I figured out that design was the thing that let me be creative and do something at the same time.

I taught myself everything I could about design. After I finished university, I did some design work for people I knew, like classmates and teachers. I also did work for project groups. This gave me some experience before I even had my own design studio. I then worked at United Overseas Bank for a while. After that I started my design practice.

My design education has been a mix of the business training I got at university teaching myself things and getting a lot of hands-on experience, with design.

What drives me is making things clear, better and more useful through design. I love taking something complicated and turning it into something people can easily understand or use. That's still the part of my job.

I became a designer because I enjoy solving problems like that. When I studied Business, I was always helping with visuals, layouts and communication. Turns out, I had an interest, in design along. At some point I realised that design wasn't a skill I had on the side. It was the work I wanted to do. That led me to becoming a career designer.

I picked it myself. No one forced me to choose it. I was actually headed towards business, not design.

The decision to switch to design happened slowly. People began to ask for my help with visuals and communication. Then I started taking on freelance projects. After some time, I realized I enjoyed design, more than anything else. So I chose design. It took some experience to be sure it was the right choice. Design just felt right. I enjoyed working on design projects. That made me happy.

I mostly create brand looks, user interfaces and digital experiences. I really like the part of my job where strategy, communication and visual systems meet.

If I had to choose one type of project to work on more, it would be those that mix brand identity and digital experience. I enjoy working on projects where the visual style has to be used across different platforms not just one thing. This kind of project feels more complete, to me because it has to make sense in life.

I do not really think in terms of becoming a legend. But if I had to give advice, I would say young designers should focus on building strong fundamentals, staying curious and learning how to think clearly.

A lot of young designers spend too much energy trying to look impressive too early. I think it is better to be useful first. Learn typography, layout, hierarchy, systems, communication and how to listen properly. Then keep improving by doing real work and accepting criticism without taking it too personally. In the long run, consistency matters more than hype.

A good designer can make things that look nice. A great designer can make things that look nice are useful and last a long time.

The difference between a designer and a great designer usually comes down to judgement. Great designers know how to make decisions that are still good after you look at the design for a while. They understand the situation and the people they are designing for. They can take problems and make them simple. They also know when to stop working on something because it is done. Great designers are also good at working with people, which's a big part of being a designer that people often do not think about.

A good design solves the problem in a clear way. It should feel right for the people using it the situation and the goal. If people get it quickly and trust it easily that's usually a sign.

When I look at a design I check if it's clear has a structure is easy to use and consistent. Then I think about if the design has character to be memorable. A design doesn't have to be loud to be strong. Sometimes the best work is quiet and very precise.

Good design saves people a lot of time. It reduces confusion. It also improves how people experience things. This sounds simple. Good design matters in almost every part of life.

People feel when something has been designed properly whether it is a website, a service, a package or a brand. Good design is important because it helps people trust things. If the design of something is clear and considered people are more likely to believe in the product or the service behind the product or service.

Good design is not, about making things look nice. Good design supports communication. It supports business. It also supports usability. Everyone should invest in design because good design affects trust in a product or service or a brand.

If I had time I would like to work on a bigger healthcare system or a public service system that brings identity and digital experience and communication together in a simple way. I like projects where design can really help people understand things better and feel more confident.

I want to work with organisations that care about making things useful and clear not just looking good. Those are the projects that mean the most to me. If my work helps people deal with things more easily than it is really worth something. I think design can make a difference in healthcare and public service systems and that is what I am interested in.

My dream project is to work on a brand like Nike, Google or Amazon. I want to make a visual identity and digital system for them. This is a challenge for a designer. It is not about making things look nice. It is about making a system that works everywhere no matter what language people speak or where they are from.

I think it would be really cool to figure out how to keep a brand looking the same when many people are using it all the time. This could be on a phone app or, in a store. I want to make a design system that people use every day. For me the best thing would be to make something that affects people's lives in a way just through design. I want to create a design system that is used by millions of people like the brand Nike, Google or Amazon and makes their lives a little easier.

When you are making something there is one thing that makes it good. This thing is judgement. Some people call it taste. Judgement is what helps you figure out what to keep and what to throw away. It also helps you know when to stop. You can be very good at something. Have nice tools and ideas but without judgement your work will not be great.

I think patience is also very important. When you give your work time to get better it usually does. The best work comes from thinking listening carefully and being willing to make changes until it is just right. Good judgement and patience are what make your work really good. Judgement is what helps you make decisions, about your work. Patience is what helps you take the time to make your work the best it can be.

I love work that's smart but not too showy. Paula Scher’s identity systems are really great. Her work is bold. Grabs your attention but you can tell she thought about every little detail.

On the hand I really like Jessica Walsh’s work. It has a lot of energy and confidence. Her visuals stick in your mind because they are so memorable.

I also really respect Aaron Draplin’s approach. His style is honest and down-to-earth. Even when his designs are fun, they still make sense. I think any design that knows what it wants to say and doesn’t try to be something else, it is really inspiring. Design that stays true to itself is great to me.

Paula Scher’s identity systems are a great example of this. Her work for The Public Theater is a masterclass in this balance. You can spot that typography from a block away. It is bold and commanding, but every weight and angle is deeply considered to reflect the rhythm of the performance itself. She did not just make a logo, she created a visual language that shouts without being noisy.

On the other end of the spectrum, I have a lot of respect for Aaron Draplin’s approach, especially with Field Notes. It is the definition of honest, grounded design. There is zero pretense there. He took something as mundane as a memo book and gave it a soul through pure functional clarity and unpretentious typography. Even when his work is playful, like his thick-lined vector logos, it always feels sturdy and reliable. Ultimately, I am inspired by any design that knows its own voice and refuses to be diluted.

The Radiant Health Brand Identity project is really important to me. I like it because it is a challenge to make people trust and feel good about a healthcare company. This project had to make people feel safe and get the information.

I think it is successful because it is not about how it looks. It also helps the Radiant Health brand make sense and seem honest in all the ways that people interact with it. That is what makes a design good to me. It is not about the appearance but, about how it helps people understand and trust the Radiant Health service.

To get better at what you do you need to keep doing it and be honest with yourself about how it's going. You will get better at designing by looking at what's working with your designs and what is not working with your designs and trying to figure out why your designs are working or not working. I do not think you can just skip this step and still get better at designing.

For me getting better as a designer has meant learning a lot of different things not just designing. I have learned from business and communication and user behaviour and client feedback. Even from mistakes I have made. The more you learn to pay attention to things the better you will be at making decisions, about your designs.

I would have probably gone into a career that has to do with business, brand or marketing. Even now, I think it would be really cool to be in charge of a brand or be part of orchestrating marketing campaigns globally.

Even before I started designing things I really liked the part where you have to take ideas and make them make sense to people. I liked taking a lot of information and breaking it down, so it is easy to understand.

I think I would still be doing something that involves being creative like designing things. The thing is, I think about how things look all the time. It is hard for me to think about doing a job that does not involve that. Designing things is a way for me to solve problems and make things look good. I really like that about designing things.

For me, design is the disciplined shaping of clarity. It is not just about making something look good. It is about making things usable, understandable and meaningful.

Design sits between intention and experience. It is how an idea becomes something people can actually encounter and use. I think that is why I still find it interesting after so many years.

The people closest to me, especially my family have been a huge source of support over the years and their patience and faith with me during the years when I was building the studio and the practice became sustainable have made all the difference.

I would also like to extend my gratitude to the clients, professional peers and mentors who had faith in me in the early days of building my practice and taking risks with me while I learned. Nobody can have a career in a vacuum, and I have certainly been afforded opportunities by other people.

What helped most was a combination of practice, patience and willingness to learn from real projects. Design improves when you actually have to solve problems for people, not just make portfolio pieces.

My background in business also helped because it made me think beyond visuals. It taught me to consider context, process and outcomes. That has been useful in building work that is not only aesthetically strong but also practical.

First and foremost, I must say that I do not see myself as a design master. I just have a bit time in the design field to know my way around the design field.

One challenge was not coming from a design education in design. At the time that meant I had to learn a lot on my own about design or from designers who work in the design field and prove myself through my design work rather than my design credentials.

Another obstacle was simply building confidence over time in the design field. On I would second guess my design decisions more especially when I was still figuring out my design style and my place in the design industry. There were also the difficulties of starting and sustaining a design studio. Those years taught me resilience, which I think is part of why I value steady design work, over dramatic gestures in the design field.

Designers must show their work in an honest way. I believe it is better to share the ideas, behind the work than just displaying perfect images. People want to know what issue was being fixed and why certain decisions were taken.

A good presentation should display steps to be trustworthy but not too many that it gets messy. The aim is to help people quickly get the work and recall what is important.

I usually have a few projects moving at once, so I do not like to talk too early about specific work. But in general, you can expect me to keep focusing on branding, digital experience and strategic design leadership.

I am especially interested in work that has clarity, usefulness and long-term value. I think the future of my practice will keep moving in that direction, with a stronger overlap between systems, technology and communication.

I am going to continue producing work that is practical and logical. I do not think of design as something that you complete and receive a qualification for. I think it is like a project you will continue to work on to make it easier for others to understand.

If my work assists others in comprehending complicated situations then I am performing the necessary duties. To make difficult subjects easily interpretable is essentially what I hope my work can achieve. That is what I deem as the crucial element.

Be it internal clients or external clients, they want things from you. They want you to be clear have experience and make judgments. They want someone who can take a project and make it make sense.

They also want you to be consistent. That seems fair to me. When you have been doing this job for a while people want to know you can handle it well and deliver results.

In my opinion, it is simply by making things less complex, systems more comprehensible and accessible to all of us, whether it’s through clearer instructions, the design of a sign or through better digital access, in all things that affect us significantly in our day-to-day lives.

It also offers organizations an opportunity to communicate in a much more responsible way. When design is considered, it minimizes frustrations, allows people to feel empowered and less shut out and I think that really does count for a lot.

I generally like to keep ongoing projects private until the work is finished, but I get particularly interested by any work with a solid strategic dimension to it. The projects where identity and digital experience work together in a holistic way.

The most exciting work for me is when design has real implications on the experience of the user or the perception of a brand or service. That kind of work seems valuable.

Radiant Health Brand Identity is another project which succeeded because it had a clear goal and an effective result, and again, it's work that's rewarding in the fact that you are tackling an actual communication problem, as opposed to just a visual one.

It’s projects like those that feel really good as you can see the correlation between the thought process and the outcome, which can sometimes feel lost when dealing with a brand or system, and creating something that becomes more integrated and easier to navigate is something that's very rewarding.

I would like to see less emphasis on surface-level output and more respect for thinking, clarity and long-term usefulness. Design is sometimes treated like decoration, and I think that undervalues the real work.

I would also like to see more patience and respect for designers in the industry. Whether by clients or co-workers. Good work usually needs time, but there is often much pressure to rush everything or prioritise client' preferences over actual design research. If the industry can balance speed with quality more thoughtfully, that would be a positive change.

Less of the emphasis on what's coming out the end and more on what's going in and what it does, how it communicates and how long it will last. Design is often seen as ornamentation, and it demeans the work.

More patience and a sense of respect for designers, too. Whether clients or other colleagues; good work does take time and often a huge amount of effort to execute and yet there seems to be a desire to get it finished as quickly as possible, this seems like a thing that could be better balanced.

That depends on the complexity of the project, how many stakeholders there are and how many revisions are required. In some projects things happen very quickly, but in others there is a lot of discussion and adjustment.

I do not like to hurry the thinking part, as I find it will only cause trouble down the road. It is better to spend a reasonable amount of time early in the project so that the end result will be stable.

Every task I do, the first step is to look at the project from a strategic point of view.

Generally, I try and fully understand the problem first, in terms of understanding the brief, audience, the business and what the solution needs to look like.

Only then do I begin to develop the strategy and visual direction. I tend not to work in to visuals straight away as I think the most robust work tends to come after the thinking is clear.

I suppose my motto would be: be clear and be useful.

It seems simplistic but it covers most of the work I do. Clear allows it to be understood and useful gives it some value. I feel it's a necessary balance to find.

It is a cycle that goes both ways. A new design can start a fashion spreading fast and changing how people see a thing.

At the time designers are influenced by what's happening around them so we always react to changes in culture and new fashions. To me a fashion is only useful if it helps the project. If you use a style to be fashionable the work won't last long.

The aim is to create an image that lasts longer, than the design cycle because it is based on something real.

In this hyper, tech-obsessed era? A huge one.

Technology is the enabler that allows me to work faster, more accurately and allows me to probe and iterate on ideas quickly especially when it's the work itself.

However, technology can not replace thinking. I see it as an addition and amplifier to the process, but not as a decision maker. AI is a fascinating technology because it can take over boring tasks and give us time to do more meaningful thinking, and that seems like its most practical application currently.

I generally work with Adobe Creative Suite, Figma, and Canva, but have begun experimenting with AI tools like Claude, Magnific and OpenAI Codex, among others, that allow me to go from an idea to its final execution more fluidly.

I use a Windows desktop as well as a MacBook depending on the work being performed. I use a Maruman notebook and my collection of references along with a habit of being observative.

Color, material, and atmosphere all play a part in what a design "feels" like. They are not just decorative choices, they influence trustworthiness, tone, memory and how an audience reacts emotionally. The power of color is particularly strong in the fields of branding and digital work for this ability to swiftly define character.

The use of materials and ambient qualities are more influential in physical environments but have the same fundamental concept: everything contributes to what an audience experiences.

People often ask how the design functions; that's the response I prefer, instead of someone complimenting its aesthetic. It suggests that the thinking behind it has caught their attention.

I'm also a fan when people ask what problems the design set out to address. This suggests an interest in a deeper than the surface, which is always positive.

The first thing I often ask myself is this: Is it solving a problem in a good way? I really respect designs that look simple on the surface, but have quite a lot of invisible working going on,

I also often ask myself why it has such a strong feel: Is it the structure? The typography? The proportion? The system? The strength of the concept? I guess that's where my own questions lie.

I think my perfect design partner is someone who thinks clearly and talks, is receptive to criticism and ideas from other people and the ability to think like it is business or product and that design has constraints. I respect someone that can provide a strong point of view but is able to listen and is not easily angered or defensive about what they produce.

Yes, I do think co-design is important; I feel some of the greatest design decisions and results come when there is the correct amount of creative input and shared thought between partners. Design gets better when people challenge each other and problem solve together.

I am hugely influenced by my family, particularly regarding responsibility and balance. My family has always been a source for keeping my work anchored.

In design I have also been much influenced by clients, collaborators and mentors who made me clarify my thoughts, the influence comes in two forms: encouragement and the obligation to stand up for the things you design.

I have only a handful of books that have fundamentally altered the way I work. The Brand Gap by Marty Neumeier had a colossal effect on me and finally demystified the link between business and creative. I came to realize that a brand is what other people think it is, not what I say it is.

The second book to greatly influence me was Strategy Is Your Words by Mark Pollard. It allowed me to bring focus and structure to my own thoughts and how to communicate the strong strategic thinking behind a visual identity.

I also find myself picking up and reading Logo Design Love by David Airey time and time again; it's an excellent practical reminder of how to build timeless and impactful marks, it cemented in my mind that no great piece of design comes about without good thinking behind it.

As i've already said I never went to school for design, I learned it all myself. I had to work through things many times over and over learning by doing. There's really no substitute for that, and the way you get better is by looking hard at your work, and pushing it beyond where you want it to be in terms of being clear and useful.

Running a studio also taught me a great deal because you are forced to consider the nature of the design problem as more than just what things look like. You have clients to deal with and budgets and deadlines and expectations; and all of that hones your skills over time.

If I had the opportunity to meet anyone, I would most likely meet any number of designers who have very definitive viewpoints and ways of thinking, Paula Scher would definitely be high up there, as I've always found her designs very authoritative and instantly recognizable.

I would be keen to speak with any person that contemplates deeply about communication and society because design doesn't occur in a vacuum. I would be eager to know what their viewpoint on meaning, clarity and public comprehension is.

I value it being recognized because it means the work has had some resonance with someone other than myself within the project. I guess it's gratifying. But I wouldn't say I feel famous and i certainly don't actively try to be so.

For me the best value of awards is that they can bring visibility to the work and create opportunities for more meaningful conversation. The challenge is simply to stay grounded and keep focusing on the work itself rather than the attention around it.

Monochrome black is my favorite color as it's consistently comforting and reliable. As for favorite place to be, Singapore and being at home are top, preferably having quality time and quiet moments with the family. Favorite food... I'm a Singaporean at heart and I love food. Give me a simple hawker fare like Ba Chor Mee or Nasi Lemak over Michelin Starred Fine Dining anyday. I also have a pet peeve for sashimi too.

As a Singaporean, we don't get much choice for seasons. That said, I prefer the coolness that a good climate offers when travelling, while as for a favorite object, a nice notebook or a perfectly balanced pen would do just fine. Pilot's Juice pens are surprising good.

I have quite a strong opinion on brands too, and it is any brand with an uncompromising identity, unapologetically honest. Liquid Death is rather interesting as the brand built itself and established an empire just on its striking brand image, while Bottega Veneta's confidence in letting just the specific color and texture speak volumes while their logo remains unpronounced and implicit is just remarkable.

Earlier in my career, I spent weeks perfecting a detailed brand presentation for a mid-tier client. It meant I lost many hours with my team and late nights were spent syncing every slide and fine-tuning the design. The morning of the presentation, I plugged in my laptop, took a big breath, and prepared to present the entire executive board.

Right there on the huge conference screen, all my placeholder text glowed back at us all in a HUGE bold font. There was no professional strap-line beneath the logo, just "Insert funny health graphic here because I am so damn tired." The entire room froze but then burst into laughter and the marketing director exclaimed that she admired my honesty. We still got the account but I always check my presentations thoroughly before pitching.

My idea of a good day is when I can make meaningful progress with a task and start to feel that the task is becoming clearer. It is also a good day when communication flows easily because that doesn't require a lot of my mental energy and time on things outside of actual design thinking.

My motivation for work generally has to do with staying linked to purpose. If I know the task is important to somebody and will serve a real function, it's easier to stay motivated. Remembering it's a long-game approach to design helps as well. Some days will be great leaps but most will involve small, steady progress.

No, I would not say it was obvious. I was interested in drawing and visual things from a young age, but there was nothing that clearly pointed to a design career in the beginning. In fact, my drawing sucked. It was nowhere near something you can publish in a school publication.

At the time, I probably looked more like someone who liked making things than someone who had a defined profession in mind. The path became clearer later, through university, freelance work and then studio practice.

A thousand years is a long time so I do not claim to know what will happen.

However, I believe people will still seek clarity and connection and meaning even if the tools and settings around us change completely.

If humans are still here and design still exists in some form, I think the purpose of design will still be to help people understand the world. After all, human nature is likely to stay the same.

The specifics of life may change a lot but the fundamental need for people to communicate with each other and have order, in their lives will probably endure and design will be a part of that helping people to have clarity and connection and meaning.

I want people to know that I value clarity, usefulness, and thoughtful work. I’m not focused on design as just decoration. I care more about how design can help people understand things better and make life easier.

I also want to share that my journey into design was not straightforward. I entered the field through a combination of business training, curiosity, and substantial hands-on experience. This path shaped my thinking and is likely why I place such a high value on practical, honest design.

I have always liked drawing and making art since I was a kid. When I was in university I studied Business Administration. I found myself really interested in visual communication and problem-solving. I started doing freelance design work for my friends and teachers. That is how I got deeper into design.

After I graduated I worked in a bank for a while. Then I started my own design studio. That is when my design journey really began. I did not always know what I wanted to do but I knew I wanted to do something that combined creativity with structure and usefulness. Design felt like the fit for me. What keeps me doing design is the chance to create work that's both expressive and practical and that helps people understand things more clearly.

I like design because it lets me use my creativity to solve problems. My design studio, SOLD Pte Ltd is a place where I can do that. I have been running it for over fifteen years. It has been a great experience.

My design studio, SOLD Pte Ltd is based in Singapore and I have been managing it for a time. It started as a studio called Slice of Life Designs, which I began after university.

We focus on creating brand identities, user interfaces and digital experiences for companies in healthcare, technology and consumer sectors. My job is not just to design things but to help companies figure out their design direction and make sure it aligns with their business goals. I think of my studio as a place where strategy, visual clarity and human-centered thinking come together. We try to create design systems and brand expressions that're functional, adaptable and meaningful.

Design is a part of what we do and we try to make sure that everything we create is useful and responsible. We work with companies to help them communicate their message clearly and effectively.

For me design is about creating clarity and making things usable and understandable. It is not about making things look good but about making sure they work well too.

Good design is about finding a balance between form and function and making sure that the user and the purpose of the design are both considered. It is a mix of problem-solving, storytelling and systems thinking. When design is done well it can create a connection between people, purpose and action.

I think design is important because it can help people understand things and make their lives easier. It can also help companies communicate their message and build trust with their customers.

I enjoy designing things that involve branding strategy, digital experience and visual communication systems. I like projects that require me to take something and make it feel intuitive and visually coherent.

That usually means building brand identity systems crafting user interfaces and shaping the overall visual experience across different touchpoints. I also like projects that have a conceptual foundation because they push me to think beyond just how things look. In general I prefer work that has both depth and visible impact.

Designing is a process that requires creativity and problem-solving. I like to think about how my designs will be used and how they will affect people.

It stands out because it required a balance of trust, warmth and clarity which are all important in healthcare communication. The project gave me a chance to bring together brand thinking and functional systems design in a way that supported both user understanding and organisational credibility. I value it not because it was recognized but because it reflects the kind of work I care about most. It shows how identity design can improve how people experience a service and how they relate to a brand.

I am proud of this design because it helped people understand the brand message and build trust with them.

The first thing I designed for a company was a series of printed brochures for their services. I was working as a freelancer for a bank. They asked me to create these brochures.

Those first jobs taught me the importance of consistency, responsiveness and paying attention to client needs. They also taught me about preparing designs for print which's a unique discipline. Importantly they showed me that design is rarely about one isolated piece but about building something that works across many touchpoints. That has shaped how I approach every project since then. I learned a lot from this experience. It helped me become a better designer.

My favorite platform is especially interface and brand systems that live across screens and environments such as websites and mobile apps.

I enjoy the precision and flexibility of design because it allows ideas to be tested, refined and scaled. In terms of tools I value software that helps me move between concept exploration and production efficiently.

Beyond software I also appreciate design systems, research frameworks and prototyping workflows. Technology is most useful to me when it helps clarify decisions than distract from them. I think artificial intelligence is interesting because it can speed up concept work and automate tedious tasks freeing up mental bandwidth for higher-level creative problem-solving and strategic thinking.

I like using technology to help me design better and more efficiently.

I feel most creative when I have context to understand the real problem but not so much noise that it becomes restrictive. Often creativity comes in the middle of a project after the research and before the final direction becomes fixed.

I also tend to feel creative when I am working through constraints because good constraints can sharpen thinking. Quiet uninterrupted time helps too especially when I can move between reflection and making. Creative momentum usually builds when I am solving something rather than chasing novelty.

I think creativity is important for designers. It is something that I try to cultivate in my work.

I look at design through a lens so I pay more attention to purpose and structure than to aesthetics alone. A design works when balance, contrast, hierarchy and usability come together in a way that makes the user’s experience feel clear and purposeful.

When I am building brand identities I focus heavily on adaptability and consistency across platforms. In product design I look more closely at user flows, accessibility and how the design holds up under real technical constraints.

I think these aspects are important because they help create a design that's both functional and visually appealing.

When I design I usually feel a mix of focus, curiosity and responsibility. There is often excitement when ideas begin to take shape but a quiet pressure to make sure they actually serve a real purpose.

I enjoy the process of discovery especially when something becomes clearer through iteration. At times there is frustration too. That is often part of getting to a better answer. Overall the process feels like problem-solving with occasional moments of insight.

I think designing is a process that requires both creativity and critical thinking.

When a design is realized I feel a sense of relief and satisfaction especially if the final result stays true to the original intent. It is rewarding to see an idea move from abstraction into something people can actually use.

I also feel grateful when the work becomes part of a system and starts creating value beyond the screen or page. The best feeling is when the client or users respond positively because the design has genuinely helped them. That is when the work feels complete.

I think it is great when my designs can make an impact on peoples lives.

A successful design in my opinion is one that works in its context. It communicates clearly serves the intended audience and fulfils its purpose without friction.

It should also be adaptable because design rarely exists in one format or one moment. Visual quality matters.. as with usability, consistency and emotional resonance. If people understand it quickly and trust it easily that is usually a sign of success.

I think a successful design is one that's both functional and visually appealing.

I first look at whether the design solves the intended problem. After that I check the clarity, hierarchy and whether the visual language matches the audience and context. I also look at whether the design feels coherent across touchpoints.

If something looks attractive but does not communicate effectively I would not call it design. To me good design balances intent, execution and relevance. Design is problem solving through communication.

I think these aspects are important because they help create a design that's both functional and effective.

Designers have a responsibility to create work that's useful, responsible and honest. We influence how people understand products, services, systems and even institutions. Our choices matter.

For society that means thinking about accessibility, inclusion and clarity. For the environment it means supporting thoughtful consumption longer-lasting systems and less wasteful production where possible. A designer should aim to improve experience without creating harm.

I think designers have a role to play in creating a better world.

Design is becoming more interdisciplinary, strategic and more tied to systems rather than isolated outputs. The future of design will likely involve integration with technology, research, business and ethics.

I think the design field is evolving in a way that's more collaborative and more focused, on creating positive impact. Designers will need to be able to work with people from backgrounds and disciplines to create solutions that are both functional and responsible.

I am excited to see where the design field will go in the future.

I think that Artificial Intelligence is going to change the way we work a lot. People will still need to make important decisions. The designers who do the job of adapting to this change will be the ones who can think about big ideas and also make them happen in a practical way. In the future design will be more important because things are getting more complicated everywhere even if Artificial Intelligence is making it faster to try out new ideas.

I do not focus on exhibitions as the part of my work. My main focus is on design projects creating brand systems and digital experiences. If I were to have an exhibition I would want it to be in a place where people can see the process and thinking behind my work not just the final result. Maybe one day I will have an exhibition that shows how design, systems and impact are connected. For now my work is about actually doing design projects than about exhibitions.

My design inspiration usually comes from watching how people behave seeing where systems fail and thinking about how to make communication better. I get a lot of ideas from research, everyday life and the practical realities of the industries I work in.

I feed my creativity by reading looking at work from my field and other fields and spending time understanding the people I am designing for. It is my pet peeve to get design inspirations from platforms such as Behance, Mobbin, Instagram and Pinterest. I try to stay curious about design, business, behavior and language. The best ideas often come from connecting these things in a structured way.

I would describe my design style as structured centered around people and focused on clarity. I like design that looks disciplined but still has personality. This style developed naturally over years of working on branding and interface projects where consistency and usability were important. The main characteristics of my style are organization, strong systems thinking and attention to functional details.

My approach to design is to understand the problem then build a strategic foundation and finally develop a visual language that supports both strategy and experience. I stay up to date with the tools so I can use the right tool for the job. Lately I have been learning about AI features in tools like Figma, Photoshop, Claude AI and OpenAI Codex.

I live in Singapore, a country with different cultures and international connections. I think this affects my design perspective because it helps me be adaptable and flexible.

The cultural heritage here is not one thing. It is a mix of many cultures. Designing here means making sure that what I create will work well in different situations from a traditional wedding to a global corporate website. The good thing about living is that it teaches me to be sensitive to inclusivity and local needs.

The downside is that business moves super fast in Singapore and sometimes that means there is not time to think creatively. Living and working here has taught me to create systems that are clear, intuitive and competitive globally.

I usually start by understanding what the company wants to achieve who their audience is, what challenges they face and what they are trying to accomplish. Then I define the design problem. Figure out how much I need to be involved whether it is just executing a project or providing more strategic leadership.

I try to work in a way that keeps communication clear and decisions based on context. The goal is always to make sure the design helps the company achieve its goals. I think the best collaborations are partnerships, not just transactions.

Companies should look for designers who ask good questions understand the business context and can explain their decisions clearly. A good designer is not just good at visuals. Also thinks strategically and communicates well. I would suggest looking at their work their process how clearly they think and how well they understand the audience.

It also helps if the company is open to collaborating and not just looking for something that looks good or someone who is a mere order taker. The best results come when both sides respect the process and parties.

My process specifically connects strategic purpose with business goals and execution.

We usually start with a meeting and a clear proposal to define the project scope. Once that is approved we have a workshop to establish the core ideas of the brand like its position, values, voice and tone. I then turn those ideas into visual moodboards to make sure we are on the same page before creating anything.

From there I move into idea generation and structured sketching refining the best ideas into a comprehensive identity or digital system. Finally I test the design in real-world situations to make sure it is clear and scalable. Then I make adjustments based on feedback to ensure the final result is practical and effective. The process is always about trying and adjusting because good design usually gets better with review and adjustment.

Honestly, I don't own too design-ish items at home as my kids run the house. But i do have a few.

My MacBook because of its clean design and operating system that supports user flow and accessibility.

My Logitech MX Master mouse, because its shape and behavior are an example of ergonomics and user-centered design.

My Maruman Nemosyne notebook, which is simple and perfect for a minimalist like me. A friend gave it to me. I have sketched many ideas in it that later became finished work.

A typical day for me involves a mix of design work, communication and problem-solving.

I usually start by reviewing what needs to be done checking messages or looking at project status. Then I focus on design work for branding or user interface projects. Meetings or discussions often happen around client feedback, planning or strategy. I also spend time reviewing details, refining concepts and making sure projects stay on track.

In the evening I spend time with my wife and kids. At the end of the day that is the important part. My days are. Flexible, because work benefits from both discipline and being able to adapt.

My main advice is to build foundations and stay curious. Learn how to think communicate well and understand people because those skills will help you with every project. Do not just focus on how things look.

Design is also about judgment, systems and context. Be patient with your growth. Keep improving through practice and feedback. Importantly focus on being useful and bringing value to people not just on making things look good. These are things I remind myself of every day.

The good things about being a designer are that you get to create value solve problems and keep learning. It is rewarding to see your work make a difference or help a client. Being a designer also forces you to think from the users perspective, which can be eye-opening.

The downsides are that the work can be mentally tough, time-sensitive and sometimes undervalued if people only see the surface. Designers have to balance creativity with constraints, which can be challenging. We sometimes have to push against being seen as just people who follow orders or push pixels.

I think the good things outweigh the bad if you really care about the work.

My golden rule is simple. Design should never just be about how things look. It should always serve a purpose communicate clearly and work well in life.

If something looks good but does not work it is not complete. If it works well but lacks meaning it is also not complete. The best design does both. We are designers, not artists. Our work must fulfill its purpose before it can be considered successful.

I think the important skills are observing, empathizing, solving problems, communicating and thinking in systems. Technical skills are important. They are only part of it. A designer also needs judgment, curiosity and the discipline to refine their work carefully. Being able to take feedback and adjust is equally important.

The best designers combine executional creativity with deep thinking and clear communication skills.

My toolbox includes design software for creating identities and interfaces tools for prototyping and materials for research. These include the Adobe Creative Suite, Figma, Canva and AI tools like Claude, Magnific and OpenAI Codex.

I rely on a computer setup and note-taking tools to get my work done. I use a Windows desktop and a MacBook so I can work on platforms. I also like to read books and articles to get inspiration from fields. I observe the world around me to get ideas.

I like tools that help me think clearly and work efficiently. The software I use may change but my process stays the same. I understand the problem structure my thoughts create something and then refine it.

I manage my time by breaking it down into phases. Compartmentalisation. I think, make and review my work separately. This helps me focus on one thing at a time. Without doing this, i will feel lost.

I prioritize the parts of the project first. I do not want to waste time on details that do not matter. I plan my work carefully. Communicate clearly with my clients. This helps me stay on track and avoid wasting time. Managing time is about keeping momentum and staying focused on what's important.

It really depends on the project. If it is simple it may take a days. If it is complex it may take weeks or even months.

I do not like to rush the thinking part of the design process. This is where I come up with ideas and figure out what the project needs. If I rush this part the rest of the project may not turn out well. I take the time I need to get it right.

Honestly? It's how much I charge for my work. Hah. They also ask me about my design process or how I came up with a particular idea.

I like it when people ask me questions about my work. It shows that they are interested in what I do. I think it is important to be able to explain my design decisions. This helps my clients understand what I am doing and why.

That would be my running of my design studio over the past 15 years. That was the biggest learning experience for me. I learned how to manage a team work with clients, balance projects while keeping the finance afloat at the same time.

It taught me that design is not about creating something beautiful. It is about solving real problems and making things work in the real world. It is about creating value that lasts.

I have worked with companies in healthcare, technology and consumer goods. Some of my clients include Nippon Paint, Selleys, British American Tobacco and Boston Scientific.

I do not always talk about my clients publicly. That said, i am careful about naming specific clients as some of them prefer to keep our work private. What matters most to me is the kind of work I do. The problems I help solve.

I like working on branding and digital experience projects. I like projects that challenge me to think about how design can work across platforms.

I enjoy working on projects that have a purpose and can make a real difference in people's lives. When I have the chance to work on a project that helps people understand something or makes their lives easier, it feels rewarding and make me feel valued.

I want to keep working on projects that bring value and are grounded in clarity, usability and meaningful communication. I hope to work on projects that can positively make an impact on people's lives. I want to contribute to systems that're thoughtful accessible and useful. I want to share my expertise with more people whether it be fractional design leadership or through thought leadership. All in all, i hope to use my expertise in more breadth and depth.

I do both. Sometimes I lead the design direction myself on branding and strategy projects. Sometimes, I also collaborate with other designers and specialists when needed.

I think design benefits from different perspectives and input. When I work with others I make sure to maintain the coherence of the project.

I do have a few projects in the background, though I tend to speak publicly only about work that is ready or appropriate to share.

At the moment, my focus remains on building thoughtful identity and digital experience work that solves real problems. I prefer to let work mature before discussing details too early. That allows the final result to speak clearly for itself. Once a project is public, I am happy to discuss the thinking behind it.

People can find me primarily through my websites or my social media presence. I prefer inquiries to be clear about the project scope, timeline, and goals so I can respond effectively. Direct professional contact through email is best for collaboration or media inquiries.

I am open to relevant partnerships and design opportunities. You can find me at www.sold.com.sg or www.ronniechanjr.com. Or you can find me on my social media @theronniechan or @studio.sold.

I think design is not just about creating something beautiful. It is about taking responsibility for the impact it has, on peoples lives.

Good design should improve understanding support people and create value that lasts. This is what guides my work. I care about clarity, usefulness and making systems more human.