PepsiCo Design and Innovation Receives the Golden A' Design Award for Hydration Platform Product in Food, Beverage and Culinary Arts Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Hydration Platform Product by PepsiCo Design and Innovation of PepsiCo Design & Innovation has been granted the Golden A' Design Award in the Food, Beverage and Culinary Arts Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Hydration Platform Product

Hydration Platform is a connected water dispensing system designed for PepsiCo Design and Innovation. The platform is made up of three core parts: a water dispenser, a companion smartphone application, and a personalized QR code sticker for reusable bottles. The sticker allows the dispenser to recognize each user without extra steps. The application is designed to be simple to use. Personalization is the core of Hydration Platform, which brings choice and variety to everyday water drinking and supports the use of reusable bottles.

About PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

Award Record

PepsiCo Design and Innovation of PepsiCo Design & Innovation is a winner of 74 A' Design Awards, including this recognition. The awards were granted between the 2013 - 2014 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Food, Beverage and Culinary Arts Design Award

The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. It is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Typical entries include design for food, design with food, food servings, tasting menus, cocktails and desserts. The awarded culinary art designs are published at https://designers.org/design-category/culinary-art

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/100577
• A' Design Award Page: https://competition.adesignaward.com/100577
• Media Showcase: https://www.designnewsroom.com/!100577
• Laureate Profile: https://designers.org/d/133313

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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