Press Release
Niro Max Service Robot by Baidu Ai Cloud Hci Lab Is Granted the Golden A' Design Award in Robotics, Automaton and Automation Design
Baidu Ai Cloud Hci Lab acknowledged for robotics, automaton and automation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Niro Max Service Robot by Baidu Ai Cloud Hci Lab, designed for Baidu, has been granted the Golden A' Design Award in the Robotics, Automaton and Automation Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Niro Max Service Robot
Niro Max is a service robot designed for airports. Face recognition and natural language interaction allow the robot to assist passengers with check-in, ticket return, flight information and other questions. SLAM technology lets Niro Max move freely through the terminal and recharge without assistance. A rear compartment holds a defibrillator and a first aid kit. The shell is made of injection moulded PC and ABS, with an internal frame of aluminium and sheet metal. The aim is proactive service with lower labour costs.
Award Record
This recognition makes Baidu Ai Cloud Hci Lab a winner of 3 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://designers.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/100909
- A' Design Award Page: https://competition.adesignaward.com/100909
- Media Showcase: https://www.designnewsroom.com/!100909
- Laureate Profile: https://designers.org/d/271517
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Niro Max Service Robot
- Function
- Service Robot
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Gainsboro, White Smoke, Silver, Dim Gray and Dark Gray
- Images
- 5
- Client
- Baidu
The Recognition
- Laureate
- Baidu Ai Cloud Hci Lab
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100909
Credits
- Team
- Fan Yang, Shiyan Li, Daiyan Liu, Hongtao Zhang, Bingkang Luo, Zhun Wu, Shiyu Wu, Yanyan Sun, Xiaowen Cheng, Yang Li, Libo Zhi and Yuhong Zhai and others
Design Details
- Unique Properties
- NIRO-Max is an airport service robot can perform face recognition and natural language interaction. The SLAM technology enables it “walk” freely and charge itself autonomously to assist passengers with check-in, ticket return, flight info, and other inquiries while patrol airports. The back box of it is equipped with an AED and first aid kit. It can reach out to more passengers in need and proactively provide services with a less businesses system labor costs and a higher operational efficiency.
- Inspiration
- Baidu, the world's largest Chinese search engine company, also a technology company of artificial intelligence represented by robots like Max launched in business scenarios. Max is a perfect combination of high technology and supreme user experience. In 5G eras, compared to human services, service robots can assist passengers in need accurately and flexibly to provide proactive services with a less businesses system labor costs and a higher operational efficiency.
- Research
- Quantitative and qualitative, user interview, case study Research content: user preferences of robot appearance, human-robot interaction in public, robot height, Uncanny Valley. Key finding: lack of interaction willingness, unfriendly experience Solution: arms increase users' perception of it being intelligent for higher willingness to interact, and eyes bring a more human like feeling. Taller than users will pose a pressure to users and cute appearance increases users’ willingness to interact.
- Challenge
- Based on our research, proper mimic of human and cute appearance can enhance users' willingness to interact: Instead of using black screen, we applied a white light-transmitting material and displayed digital expressions through projection on the robot face. After rounds of optimization in the areas of acoustic and mechanical design for its structure, the final design has no screw on the surface achieved an easy assemble and disassemble reducing the difficulty and cost of its maintenance.
- Realization and Technology
- The shell of NIRO Max is adopted with PC and ABS injection molding, and its internal skeleton is realized with aluminum and sheet metal processes. The case is secured with buckles and screws and multiple rounds of optimization have been done to achieve rapid disassembly of it. Max presents many Baidu AI technologies including the NLP, computer vision, cloud computing, and Easy Talk. The integration of ultrasonic, infrared wave sensors and SLAM technology provides a safe guarantee for the robot.
- Operation and Interaction
- The recessed screen helps protect user privacy. The depth camera can find the user and calculate user's distance to adjust speaker volume accordingly for better privacy. Digital facial expressions increase the humanity of interacting with the robot. Max can move, watch, listen, think and speak like a human. It can identify the main speaker in a group conversation under noisy airport environment. When a user touches it, touch sensors can sense user touch's position and direction to give feedback.
- Project Duration and Location
- The project was launched in Beijing in January 2019 and officially released at the Baidu Yunzhi Summit in September 2019. At present, hundreds of Taiwan-level cooperation agreements have been signed in the government affairs scenes such as China Customs and Vehicle Administration, and part of the delivery has been completed. In addition, there are a lot of cooperation in negotiation in airports and shopping malls.
- Specifications
- 530mm x 500mm x 1500mm
- Keywords
- Artificial Intelligence, Mobile, Service, Robot, Robotic
