Press Release
Tongji Tiandi Neili Lab Receives the Silver A' Design Award for Zhangyan Country Living Festival Exhibition Space in Event and Happening Design
Tongji Tiandi Neili Lab recognized for event and happening design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Zhangyan Country Living Festival Exhibition Space by Tongji Tiandi Neili Lab, designed for Tongji Tiandi-Neili Lab, has been granted the Silver A' Design Award in the Event and Happening Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Zhangyan Country Living Festival Exhibition Space
Zhangyan Country Living Festival is an exhibition space created for a rural event in Shanghai. The layout is formed from old shipping containers that are staggered, stacked, interlaced and rotated to shape varied thematic areas. One group of containers encloses an area for forums, while another group defines an area for a marketplace. Local discarded resources such as wood, straw and reeds are also used. The visual identity follows the Memphis style and abstracts local motifs of mountain, water, fish and bridge. The activity space covers 5000 square meters.
About Tongji Tiandi Neili Lab
Neili Lab is an innovative design research laboratory with the core of cross-border integrated design, which has long been committed to the exploration and research of cross-border creative thinking and integrated innovation system. It aims at enabling urban renewal, driving industrial upgrading and enhancing brand value through design innovation.
Award Record
With this recognition, Tongji Tiandi Neili Lab is a winner of 1 A' Design Award.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/100911
- A' Design Award Page: https://competition.adesignaward.com/100911
- Media Showcase: https://www.designnewsroom.com/!100911
- Laureate Profile: https://designers.org/d/271950
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhangyan Country Living Festival Exhibition Space
- Function
- Exhibition Space
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Ghost White, Gainsboro, Indian Red, Pink and Tomato
- Images
- 5
- Client
- Tongji Tiandi-Neili Lab
The Recognition
- Laureate
- Tongji Tiandi Neili Lab
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #100911
Credits
- Team
- Jiaqing Wu, Jia Lin, Yin Shi, Lei Yu, Ling Ma, Suying Zheng, Lu Xiao, Xinyan Wang and Ronglan Wang
Design Details
- Unique Properties
- Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living. We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output. Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
- Inspiration
- The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image. The brand graphics are three-dimensionally extended to form a systematic space design language. To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds. We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
- Research
- Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination.
- Challenge
- In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
- Realization and Technology
- The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
- Operation and Interaction
- The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space. The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
- Project Duration and Location
- The project started in August 2019 in Shanghai and finished in November 2019.
- Specifications
- The visual system design includes 5000 square meters of activity space.
- Keywords
- Innovation，sustainable，Memphis，integrating design
