Press Release
Silver A' Design Award in Photography and Photo Manipulation Design Goes to Problue Annual Posters Poster by JBBC Branding Consultancy
JBBC Branding Consultancy recognized for photography and photo manipulation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Problue Annual Posters Poster by JBBC Branding Consultancy has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Problue Annual Posters Poster
Problue Annual Posters is a series of printed posters created for a diving brand. Each poster shows one model wearing both stylish city clothing and a diving suit, so the transition between daily life and diving is made visible. Gray blue is applied to the gentleman for elegance, and red is applied to the lady. Camouflage fins refer to the movement of urban life. Contrasts are arranged on purpose, such as fast and still, daily wear and diving suit, smooth and sharp. Each poster measures 420 by 594 millimeters.
About JBBC Branding Consultancy
JBBC is a branding consultancy based in Taiwan. We believe every brand owns its unique charm. It is what we doing well to show the beauty and impress the world with integrated branding strategy and design.
Award Record
JBBC Branding Consultancy is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101059
- A' Design Award Page: https://competition.adesignaward.com/101059
- Media Showcase: https://www.designnewsroom.com/!101059
- Laureate Profile: https://designers.org/d/269155
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Problue Annual Posters Poster
- Function
- Poster
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Dark Slate Gray, Silver, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- JBBC Branding Consultancy
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101059
Credits
- Team
- Huiyu Zhuang and Jiunguo Yu
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
Design Details
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Realization and Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Operation and Interaction
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Project Duration and Location
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Keywords
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
