Press Release
Etereo Pte Ltd Is Honored with the Bronze A' Design Award for Adore Repackaging Sanitary Pads in Packaging Design
Etereo Pte Ltd honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Adore Repackaging Sanitary Pads by Etereo Pte Ltd. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Adore Repackaging Sanitary Pads
Adore is a packaging design for sanitary pads. The packaging uses a handwritten typeface as the main design element to create a sense of youth and vibrancy. The layout is minimal and set against a plain background, so attention is drawn to the theme of feminine health. Each pack is made of fully sealed aluminium foil with a resealable closure, allowing users to take what is needed and close the pack again to protect the pads from germs and bacteria. Three sizes are produced, for pantyliner, day and night use.
Award Record
With this recognition, Etereo Pte Ltd is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101113
- A' Design Award Page: https://competition.adesignaward.com/101113
- Media Showcase: https://www.designnewsroom.com/!101113
- Laureate Profile: https://designers.org/d/265520
- Further Information from the Laureate: https://etereomedia.com/adore/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Adore Repackaging Sanitary Pads
- Function
- Sanitary Pads
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Brown, White Smoke, Light Gray and Yellow Green
- Images
- 5
The Recognition
- Laureate
- Etereo Pte Ltd
- Country
- Singapore
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101113
Credits
- Team
- Kellyn Ho Ying Xian and Wendy Heng Mui Peng
Design Details
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Realization and Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Operation and Interaction
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Project Duration and Location
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Specifications
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm Day (Happy Days): 105 mm X 25 mm x 82 mm Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
- Keywords
- Sanitary Pads, Repackaging, Rebranding, Females
