Press Release
Bronze A' Design Award in Beauty, Personal Care and Cosmetic Products Design Goes to Poma Electric Toothbrush by Andrei Majewski
Andrei Majewski recognized for beauty, personal care and cosmetic products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category for Poma Electric Toothbrush by Andrei Majewski, designed for PomaBrush. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Poma Electric Toothbrush
Poma is an electric toothbrush designed for daily oral care and for travel. The body and the brush head are made of food-grade silicone, which offers a secure grip and gentle cleaning of teeth and gums. The silicone bristles absorb less bacteria and need to be replaced only twice a year. The toothbrush body is 20 percent smaller than most electric toothbrushes, and one brushing mode keeps operation simple. The compact charging case works wirelessly and keeps the toothbrush charged for another three months.
About Andrei Majewski
PomaBrush – most powerful all-silicone electric toothbrush for careful toothbrushing experience. PomaBrush is a new entrant to oral care market aiming to provide positive experience of toothbrush for those with sensitive gums, yet offering powerful sonic motor that helps to clean plaque effectively. For those on-the-go and dynamic lifestyle, PomaBrush features unique charging travel case that extends battery life for 3 months.
Award Record
Andrei Majewski is a winner of 1 A' Design Award, including this recognition.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Typical entries include lipsticks, foundations, eyeliners, mascara, blushes and concealers. The awarded cosmetic product designs are published at https://designers.org/design-category/cosmetic-product
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/101946
- A' Design Award Page: https://competition.adesignaward.com/101946
- Media Showcase: https://www.designnewsroom.com/!101946
- Laureate Profile: https://designers.org/d/274106
- Further Information from the Laureate: https://www.pomabrush.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Poma Electric Toothbrush
- Function
- Electric Toothbrush
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Lavender, Light Gray, Silver, Dim Gray and Dark Gray
- Images
- 5
- Client
- PomaBrush
The Recognition
- Laureate
- Andrei Majewski
- Country
- Latvia
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101946
Credits
- Team
- 1) Andrei Majewski - CEO / Product, 2) Taras Polishchuk - Finance / Operations and 3) Andrei Granovskiy - Marketing / Sales
Design Details
- Unique Properties
- Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
- Inspiration
- AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
- Research
- This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
- Challenge
- The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
- Realization and Technology
- Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
- Operation and Interaction
- Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
- Project Duration and Location
- This project has started in August 2018.
- Specifications
- Toothbrush - 205 mm x 20 mm x 20 mm Charging case - 235 mm x 45 mm x 35.5 mm
- Keywords
- electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
