Press Release
Freeze Jewellery transformer set. by Irina Burtseva Receives the Bronze A' Design Award in Jewelry Design
Irina Burtseva recognized for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Freeze Jewellery transformer set. by Irina Burtseva has been granted the Bronze A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Freeze Jewellery transformer set.
Freeze is a transformable jewellery set that can be worn as a brooch, as earrings or as a pendant. The hexagonal core carries a magnetic lock with four different patterns, which can be combined with four types of thin titanium plate. A needle turns the piece into a brooch, while a tab allows use as a pendant or as earrings. Forty-eight combinations are possible. The silver parts are digitally modelled, printed, cast and polished. The titanium parts are laser cut, polished and anodised. The hexagonal forms follow the variety of snowflakes found in nature.
About Irina Burtseva
Irina Burtseva is a young designer and Illustrator based in Moscow, Russia. She looks for inspiration around the world, finding it in the beauty of nature and architecture. In her creations, she strives to share this beauty. Each of her designs does not come out of nowhere - it is always the result of detailed research, with attention to details and understanding of processes. Irina loves experimenting with unconventional materials, combining traditional techniques with the possibilities of modern technology.
Award Record
With this recognition, Irina Burtseva is a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102419
- A' Design Award Page: https://competition.adesignaward.com/102419
- Media Showcase: https://www.designnewsroom.com/!102419
- Laureate Profile: https://designers.org/d/265913
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Freeze Jewellery transformer set.
- Function
- Jewellery transformer set.
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Silver, Gainsboro, Rosy Brown, Dark Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Irina Burtseva
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #102419
Credits
- Image Credits
- Image #1,2,3,5 Photographer Irina Burtseva; Photographer Ilya Lokshin, model Irina Burtseva
Design Details
- Unique Properties
- This project represents jewellery constructor set which can be transformed to a brooch, earrings or pendant. Magnetic lock in the center has 4 different patterns and can be combined with 4 types of delicate titanium plate. This snowflake can be combined with needle to be worn as brooch, or with a tab to be worn as pendant or earrings. Design can be transformed multiple times into 48 possible combinations.
- Inspiration
- Originally this collection was inspired by the diversity of snowflakes. It's impossible to count variety of these nature-made fractals. So designer wanted to create something that can be transformed many times and each combination can be different. Original form of every snowflake is hexagon, so the core element has hexagon form as well.
- Realization and Technology
- Materials: silver, titanium, neodymium magnets. Silver parts were 3D constructed, printed and casted. Then polishing and assembling. Titanium part were laser cuts, polished and anodised.
- Project Duration and Location
- The project started in November 2018 and finished in January 2019 in Moscow
- Keywords
- transformer, magnetic, snowflake, jewellery, design
