Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Pizzamax Rebrand by Salvita Bingelyte
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Salvita Bingelyte for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Pizzamax Rebrand by Salvita Bingelyte, designed for Salvita Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Pizzamax Rebrand
Pizzamax is a brand identity for a small pizza restaurant chain in Lithuania. The earlier identity mixed several graphic styles and gave customers little sense of the brand. The redesign uses a simplified logo with red, black and white, colors linked to classic Italian pizza. The words pizza and max are placed on different sides of the business cards and pizza boxes. The letters M and X have curved ends that suggest bakers carrying pizzas with straight arms. The identity is applied to business cards, letterhead, pizza boxes and clothing.
About Salvita Bingelyte
Salvita believes that mutual trust is key to successful client relationships. She dedicates herself to every project equally, no matter the size and scope and encourages her clients to think outside the box. By doing so, clients understand the strength of her commitment while realizing their own potential as an active contributor. She cares about every aspect of the process, from initial concept and design to marketplace performance and feedback. As her studio continues to grow internationally, she remains focused on visual content that is simple but innovative with a long lasting value for clients.
Award Record
This recognition makes Salvita Bingelyte a winner of 7 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102715
- A' Design Award Page: https://competition.adesignaward.com/102715
- Media Showcase: https://www.designnewsroom.com/!102715
- Laureate Profile: https://designers.org/d/222402
- Further Information from the Laureate: https://www.salvita.lt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pizzamax Rebrand
- Function
- Rebrand
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Crimson, Sienna, Peru and Gray
- Images
- 5
- Client
- Salvita Design
The Recognition
- Laureate
- Salvita Bingelyte
- Country
- Lithuania
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102715
Credits
- Image Credits
- Copywriter Erin Hope Stevens
Design Details
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Realization and Technology
- I opted to use classic colors on white and black backgrounds.
- Operation and Interaction
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Project Duration and Location
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Specifications
- I created business cards, letterhead, pizza box and clothing branding.
- Keywords
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
