Ladan Zadfar and Mohammad Farshad Is Honored with the A' Design Award for Wild Cook Capsule in Food, Beverage and Culinary Arts Design

Ladan Zadfar and Mohammad Farshad honored for food, beverage and culinary arts design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Wild Cook Capsule by Ladan Zadfar and Mohammad Farshad, designed for Creator studio, has been granted the A' Design Award in the Food, Beverage and Culinary Arts Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Wild Cook Capsule

Wild Cook capsule, is a capsule with a variety of natural ingredients and it is designed to smoke food and create different flavors and scents. Most people believe that the only way to make food smoked is by burning various types of wood but the truth is, you can make your food smoked with lots of materials and create a whole new taste and scent. The designers realized the taste differences around the world and that is why this design is totally flexible when it comes to the matter of usability in diverse regions. These capsules come in mixed and single ingredients.

About Ladan Zadfar and Mohammad Farshad

Ladan Zadfar has a genuine fascination for delving into the needs and real challenges faced by customers or users. Her primary focus is on merging quantitative data with qualitative feedback, ensuring evidence-based strategic design solutions that align with both client expectations and project objectives. This mindset propels her towards a journey of continuous learning and self-challenge, pushing boundaries in various aspects to deliver the most optimal outcomes.

Award Record

This recognition makes Ladan Zadfar and Mohammad Farshad a winner of 9 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Food, Beverage and Culinary Arts Design Award

The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. It is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Typical entries include design for food, design with food, food servings, tasting menus, cocktails and desserts. The awarded culinary art designs are published at https://designers.org/design-category/culinary-art

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/103648
A' Design Award Page: https://competition.adesignaward.com/103648
Media Showcase: https://www.designnewsroom.com/!103648
Laureate Profile: https://designers.org/d/153935
Further Information from the Laureate: https://ifworlddesignguide.com/entry/272753-wildcook

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Wild Cook Capsule
Function: Capsule
Category: Food, Beverage and Culinary Arts Design
Discipline: Product Design
Industry: Food & Hospitality and Packaging & Retail
Colors: Silver, Black, Light Gray, Dim Gray and Gray
Images: 5
Client: Creator studio

The Recognition

Laureate: Ladan Zadfar and Mohammad Farshad
Country: Germany
Recognition: A' Design Award
Edition: 2019 - 2020
Design ID: #103648

Credits

Team: Ladan Zadfar and Mohammad Farshad
Image Credits: Photographer Ladan Zadfar and Mohammad Farshad

Design Details

Unique Properties: There is no way to make your food smoked in your kitchen without making a huge mess. To overcome this problem, designers thought of an easier, cleaner and faster way that one can use in the kitchen. Wild Cook capsules can make your food or drink smoked. Most people believe that the only way to make food smoked is by burning various types of wood but the truth is, you can make your food smoked with lots of different natural materials and create a whole new taste and scent. The designers realized the taste differences around the world and that is why this design is totally flexible.
Inspiration: The most important fact in people’s everyday life is food. And how to make it more easy and pleasant. Smoking food is the process of flavoring and cooking food. The designers realized that they can create a mixture of flavors by the smoke coming out of natural ingredients for example you can smoke and flavor your food with paprika or onion and they would taste differently. You might cook your food along with various vegetables and they burn a little and the mixture of different ingredients' smoke can create divers flavors and that was the inspiration for designing Wild Cook Capsules.
Research: In order to develop this design the designers had to do various researches about the current ways people use to smoke their food and also to study about the disadvantages and weaknesses of them to be able to overcome all of them with this presented design.
Challenge: The challenge was to find out about different ingredients for the capsules that the designers could use to smoke the food and the fact that the smoke of different ingredients and their combination can create a variety of choices.
Realization and Technology: The presented design has two main parts which are the device itself and a capsule that contains natural ingredients with various types. After putting the capsule inside the device, the ingredients of the capsule will be heat up by hot air, the hot air will cause a smooth burn and smoke will be drawn into the pot and you have your meal smoked. The bottom of the capsule has a recess that allows the air to circulate inside the capsule better and burn the ingredients in a uniform manner.
Operation and Interaction: The using procedure of this device is fairly simple for everyone with no complications. The designers created a healthy, simple and clean way to smoke food and also they focused on the variety of scents that can be provided. Most devices that are used for smoking food and drink are only meant for direct burn of wood by hand, the presented design has much healthier impact because of the smooth burning procedure and the fact that the burn is caused by hot air and not direct fire. It is important to mention that the recycling process is much easier in comparison to other devices.
Project Duration and Location: The project started in 2019.
Specifications: 37 mm x 37 mm x 18 mm
Keywords: Food, Smoked food, Smoking device, Smoked drink, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Cook