Press Release
New Vision Packing by Ye Wang and Wei Chen Wins the A' Design Award in Packaging Design
Ye Wang and Wei Chen acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for New Vision Packing by Ye Wang and Wei Chen, designed for Nanpai Farm. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding New Vision Packing
New Vision is a series of juice packaging designed for a fruit farm. Each bottle carries a distinct fruit graphic created with design software and produced by a laser printing process. The graphics translate the rich nutrition of the juice into simple visual forms that are easy to remember. The series is intended to stand apart from conventional supermarket juice packaging, so that shoppers can distinguish and identify each variety quickly. Each bottle measures 220 millimetres in height and 64 millimetres in diameter.
Award Record
With this recognition, Ye Wang and Wei Chen is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/103664
- A' Design Award Page: https://competition.adesignaward.com/103664
- Media Showcase: https://www.designnewsroom.com/!103664
- Laureate Profile: https://designers.org/d/273627
- Further Information from the Laureate: http://c-idea.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- New Vision Packing
- Function
- Packing
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White, Light Gray, Sandy Brown, Dark Orange and Orange
- Images
- 5
- Client
- Nanpai Farm
The Recognition
- Laureate
- Ye Wang and Wei Chen
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103664
Credits
- Team
- Ye Wang, Chao Yang, Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang and Guangzhou Cold Launch Strategic Consulting Co., Ltd
- Image Credits
- Designer / Ye Wang, Chao Yang, Wei Chen; Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang; Designer / Ye Wang, Chao Yang; Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang; Guangzhou Cold Launch Strategic Consulting Co., Ltd
Design Details
- Unique Properties
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- Inspiration
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember. The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
- Research
- Combining computer technology with special printing materials, the design is embodied by technology. Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
- Challenge
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process. It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
- Realization and Technology
- 1. Use computer design software for graphic design. 2. Produced by laser printing process.
- Operation and Interaction
- Direct display, no more operation instructions required.
- Project Duration and Location
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- Specifications
- Bottle height: 220mm Bottle diameter 64 mm
- Keywords
- Juice, packaging design
