Press Release
Jinsha Sauce Liquor Packaging by Xiaoma Hu Receives the Silver A' Design Award in Packaging Design
Xiaoma Hu recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Jinsha Sauce Liquor Packaging by Xiaoma Hu. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Jinsha Sauce Liquor Packaging
Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.
Award Record
This recognition makes Xiaoma Hu a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/105557
- A' Design Award Page: https://competition.adesignaward.com/105557
- Media Showcase: https://www.designnewsroom.com/!105557
- Laureate Profile: https://designers.org/d/277803
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jinsha Sauce Liquor Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Silver, Light Gray, Dark Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Xiaoma Hu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #105557
Design Details
- Unique Properties
- The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
- Inspiration
- The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.
