Press Release
Meng Chih Chiang Is Honored with the Bronze A' Design Award for Pride Shrike Mascot Design in Advertising, Marketing and Communication Design
Meng Chih Chiang acknowledged for advertising, marketing and communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Pride Shrike Mascot Design by Meng Chih Chiang, designed for Pingtung County Government, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Pride Shrike Mascot Design
Pride Shrike is a mascot designed for a national high school athletic event held in Pingtung, Taiwan. The mascot is based on the brown shrike, the official bird of Pingtung County, chosen in place of the monkey figures long associated with the city. Ornithologists were consulted so that the black eye mask, the reddish upper body and the white-tipped tail are shown accurately. The mascot was drawn in both graphic and three-dimensional form and was adapted into animated stickers for a widely used messaging application. The aim is to promote sport and the host region.
Award Record
With this recognition, Meng Chih Chiang is a winner of 3 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/106074
- A' Design Award Page: https://competition.adesignaward.com/106074
- Media Showcase: https://www.designnewsroom.com/!106074
- Laureate Profile: https://designers.org/d/152599
- Further Information from the Laureate: http://bit.ly/2X1EBLB
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pride Shrike Mascot Design
- Function
- Mascot Design
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Sienna, Peru, Indian Red, Dark Slate Gray and Saddle Brown
- Images
- 5
- Client
- Pingtung County Government
The Recognition
- Laureate
- Meng Chih Chiang
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106074
Credits
- Team
- Alex Wu, Amy Wen, Pei Rong Lu and James Lin, Pei Tzu Chen
- Image Credits
- Alex Wu; Meng Chih Chiang; James Lin, Pei Tzu Chen Video Credits: Meng Chih Chiang PDF: Meng Chih Chiang
Design Details
- Unique Properties
- Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
- Inspiration
- The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
- Research
- Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
- Challenge
- Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
- Realization and Technology
- The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
- Operation and Interaction
- It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions: 1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race. 2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
- Project Duration and Location
- The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
- Specifications
- The guidelines of animated stickers in LINE store: 1. Their dimensions must be within 320 x 270 px. 2. Playback time: Up to 4 seconds per sticker. 3. PNG frame limits per APNG: Between 5 and 20 frames. 4. The maximum file size for each image is 300 KB.
- Keywords
- Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
