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DesignNewswire · COMO, Italy ·

Leding Bespoke Retail Space by Zhihong Hu Receives the Silver A' Design Award in Interior Space and Exhibition Design

Zhihong Hu recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Leding Bespoke Retail Space by Zhihong Hu, designed for Greater Dog Architects, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Leding Bespoke Retail Space

Leding Bespoke is a retail space designed for a made-to-measure menswear tailor in Shaoxing, China. The main entrance is on the second floor and is reached by a staircase framed with blue laminated glass. A sculpture named Time Flow, formed by 698 movable cubes of 100 millimetres each, stands at the centre of the space. Circulation is arranged around Time Flow, with areas for measuring, cutting and sewing. Finishes include polished white tile, textured white paint, black matte metal and white terrazzo. Old tools and 3D printed body props recall the handmade tailoring process.

About Zhihong Hu

Zhihong Hu and Jin Xin are Interior Architect as well as performer in the field of "performance architecture", as a tutor who runs and teaching experimental architecture courses with British Architect Peter Stickland in China Academy of Arts, and also a dreamer who share dream in practical way. In early 2015, they founded the Greater Dog Architects in Shanghai to work on commercial projects and they both joined the Narrative Tribe in London to carry out the Research on "performance architecture”.

Award Record

Zhihong Hu is a winner of 1 A' Design Award, including this recognition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Leding Bespoke Retail Space
Function
Retail Space
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Light Gray, Silver, Midnight Blue, Gainsboro and Dark Slate Blue
Images
5
Client
Greater Dog Architects

The Recognition

Laureate
Zhihong Hu
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#106617

Credits

Team
Jin Xin
Image Credits
Rachel Wu & Zhihong Hu

Design Details

Unique Properties
Time Flow. As time goes by, suits are gradually shaped from a piece of fabric. The movable cubes "Time Flow" expresses this wonderful regard. Body measurement and cutting. The function of space is to arrange the circulation around the "Time Flow", setting up a space for sewing and tailoring. The long terrazzo table in VIP lounge is connecting the space from inside to outside, which emphases the geometric structure language of the whole space.
Inspiration
"Traces are invisible. They perceive the flow of time through objects." -Greater Dog. It was fascinated to see different fabrics, plate making, tailoring, even old sewing machines and ironing tools, and these objects have inspired designers. So designers brought the rough, primitive, fundamental and forgotten objects back to the modern life. Consequently, It is not just only a retail space sells a high quality suits in a fashionable way, but also evokes the memory of the process of hand made era.
Research
A narrative space through objects designer found in the process of custom-made suit, and also telling the precision of measuring bodies. So they had a specific research on its process and visit suit studio, understand raw materials and talk with tailors. The designer narrating space through details. For instance, shaping a readable space by illustrations and old tools. Application of the different scales of "body" element, and design a set of movable cubes express "time flow" poetically in the space.
Challenge
The main entrance of Leding Bespoke is on the second floor, and the only way is through the stairs enter space. How to combine the entrance and the staircase was a big challenge. Therefore, the designer applied blue laminated glass at the side of stairs, and placed lots of cubes around it, makes the little cubes growing in a big blue glass cube lively. Meanwhile, it is like coming out of a blue block when consumers enter the space, which is an interesting invitation for the guests.
Realization and Technology
MATERIALS: Floor: Polished white tile , hand lay-up at the site. Wall: Textured white paint & Blue paint plate with baking finished & Grey textured wallpaper. Ceiling:Textured white paint & Black Matte Mental by welding and cutting. Lighting: LED Strip Light, Spot light and track spot lights. Staircase: Black Matte Mental by welding and cutting. Other features: Blue laminated glass & Yellow mirror metal plate & Blue veneer & White terrazzo & 3D printed portrait and props.
Operation and Interaction
In the whole design process we normally have four design phases to complete one project, which includes conceptual design phase, schematic design phase, construction drawing phase, construction phase. We work on each phase to support this project until its finish perfectly.
Project Duration and Location
The project started in October 2018 in Shaoxing, China and finished in August 2019 in Shaoxing, China.
Specifications
Movable cubes "Time Flow" : 100mm100mmx100mm for each cube, Quantity: 698 cubes. Yellow mental display table: Long 5000mmx Width 900mmx Height 650mm. White terrazzo display table: Long 4500mmx Width 700mmx Height 550mm. Buttons & accessories display frame on wall: Long 250mmx Width 250mmx Depth 50mm. Superior products display cabinet: Long 2400mmx Width 800mmx Height 750mm. Clothes rail: Long 1200mmx Width 550mmx Height 30mm. Tailor counter: Long 3020mmx Width 800mmx Height 750mm. 3D printed portrait & hand & body props: 1:1 scale of human body.
Keywords
The trace of hand made, Readable space, Express "Time Flow" poetically, Various scales application of "body" Visual narrative

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