Press Release
A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Nirvana Brand Corporate Identity by Viana Patricio Barbosa Neto
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Viana Patricio Barbosa Neto for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Nirvana Brand Corporate Identity by Viana Patricio Barbosa Neto, designed for Viana Patricio. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Nirvana Brand Corporate Identity
Nirvana is a corporate identity created for a space for meditation and holistic therapies. The design is based on simple geometric shapes arranged on a grid system to keep symmetry and balance. The logo combines the infinity symbol, the lotus flower and a meditative posture. The wine red colour refers to Buddhist garments, and the yellow colour refers to the ornaments used in monasteries. The identity was drawn as vector artwork, so the logo can be reduced or enlarged without loss of detail and applied to print and digital media.
About Viana Patricio Barbosa Neto
Viana Patricio began his journey in 2007, when he had the opportunity to design and diagram his first magazine. Since then, he has worked for public and private companies. He holds a master's degree in education and today shares the knowledge he has acquired over the years working as a designer. Today, he is the author of some online courses on design and web design.
Award Record
Viana Patricio Barbosa Neto is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/106621
- A' Design Award Page: https://competition.adesignaward.com/106621
- Media Showcase: https://www.designnewsroom.com/!106621
- Laureate Profile: https://designers.org/d/279552
- Further Information from the Laureate: http://design.com.vc/behance
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nirvana Brand Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Brown, Rosy Brown, Gainsboro, Sienna and Thistle
- Images
- 5
- Client
- Viana Patricio
The Recognition
- Laureate
- Viana Patricio Barbosa Neto
- Country
- Brazil
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106621
Credits
- Image Credits
- Pexels
Design Details
- Unique Properties
- This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
- Inspiration
- The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
- Research
- In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
- Challenge
- One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex. In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
- Realization and Technology
- In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
- Operation and Interaction
- Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
- Project Duration and Location
- The project started in April 2020 and finished in June 2020 in Brazil.
- Specifications
- The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
- Keywords
- Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
