Press Release
Chandradhar S Rathore and Pritam Sarkar Receives the Silver A' Design Award for Whirlpool IceMagic Pro 2020 Direct Cool Single Door Refrigerator in Home Appliances Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Chandradhar S Rathore and Pritam Sarkar for home appliances design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Home Appliances Design category for Whirlpool IceMagic Pro 2020 Direct Cool Single Door Refrigerator by Chandradhar S Rathore and Pritam Sarkar, designed for Whirlpool | Global Consumer Design (India Studio). The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Whirlpool IceMagic Pro 2020 Direct Cool Single Door Refrigerator
Whirlpool IceMagic Pro 2020 is a direct cool single door refrigerator made for the Indian mass market. The form combines a crescent door profile, a sturdy bow-shaped handle, a flowing top end cap with an integrated pocket handle and a base pedestal with a partitioned drawer. An intelligent defrost system senses frost formation and regulates temperature periodically without user action. A control panel on the freezer replaces the usual knob and offers four cooling modes. Shared parts across capacities from 200 to 280 litres give the lineup a consistent look.
About Chandradhar S Rathore and Pritam Sarkar
Whirlpool’s design team in India, anchored in Gurgaon, excels at catering to the diverse Indian consumer by meticulously analyzing varied behavior patterns and usage needs. Their philosophy delivers design true to the brand, maintaining fidelity to the global brand attributes while keeping the consumer at the core of every innovation. By deeply addressing Indian design sensibility, the team integrates premium aesthetics, that transform appliances into sophisticated centerpieces for social home spaces. Functionally, they tackle local pain points through "India-first" solutions that are a derivative of the insights generated through consumer connect and pan-India research activities.
Award Record
This recognition makes Chandradhar S Rathore and Pritam Sarkar a winner of 3 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://designers.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/106676
- A' Design Award Page: https://competition.adesignaward.com/106676
- Media Showcase: https://www.designnewsroom.com/!106676
- Laureate Profile: https://designers.org/d/227038
- Further Information from the Laureate: https://www.whirlpoolindia.com/refrigerators/single-door.htm
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Whirlpool IceMagic Pro 2020 Direct Cool Single Door Refrigerator
- Function
- Direct Cool Single Door Refrigerator
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Gainsboro, Dark Slate Gray, Dark Gray, Silver and Light Gray
- Images
- 5
- Client
- Whirlpool | Global Consumer Design (India Studio)
The Recognition
- Laureate
- Chandradhar S Rathore and Pritam Sarkar
- Country
- India
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106676
Credits
- Team
- Chandradhar Singh Rathore and Pritam Sarkar
- Image Credits
- Renders : Pritam Sarkar
Design Details
- Unique Properties
- The Direct Cool refrigerator category is India's largest volume sales category catering to the mass market. This category has a number of prominent brands having homogeneous design and minimal technology, virtually indistinguishable from each other. The biggest challenge is to attract the consumers with a unique design that attract the intenders on the shop floors, stands out from competition and consumer relevant innovative features that serve their unmet & unarticulated needs. Regular user interactions ensured that the product designed & developed has the right aspirational aesthetics for the target segment.
- Inspiration
- The single door refrigerator has been visualised as a flowing waterfall from a hilltop. The Door profile has been kept minimal . This helps in catering to a larger target segment. The attributes of flowing water has been inculcated in the parts as well as the overall form.
- Research
- New energy norms (regulated by The Bureau of Energy Efficiency) to be applied in India from 2020 and amortization of tools demanded a complete new lineup for Single Door Refrigerators for India market with improved cooling & winning aesthetics. Consumer Research suggested the demand for new type aesthetics in the single door refrigerator category and the need for a strong & sturdy external handle meant for rough usage. Aesthetics options were made and a dipstick consumer validation was done to test the concept directions. Henceforth, final aesthetics were developed after rigorous refinement.
- Challenge
- The Direct Cool Category of refrigerators is India's largest volume sales category catering to the mass market segment. This category has a number of prominent brands but they all have very homogeneous design and minimal technology, virtually indistinguishable from each other. The biggest challenge is therefore to entice the consumers with a uniquely new design on the shop floors and stand out from the rest of the competition. Defrosting of freezers is currently a pain and a tedious affair. Considering performance, IceMagic Pro is the only direct cool refrigerator in India to offer intelligent auto-defrosting features.
- Realization and Technology
- Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) , External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ), Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) , Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded), Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass
- Project Duration and Location
- The project started in Nov 2018 and will end in Aug 2020. Till now 200L, 215L (525mm width & 560mm width) have launched. 245L & 280L will be launched in March2020.
- Specifications
- Gross Capacity (L) - 200L (other capacities 215L, 245L & 280l) Cyclopentane Insulation - Yes 12 Day Garden Fresh in vegetable crisper - Yes HoneyComb Crisper Cover HoneyComb Crisper Cover Advanced Moisture Control - Yes Insulated Capillary Cooling Technology - Yes Fastest in Ice Making - Yes (95 min) Cooling Retention with Insulated Capillary Technology - 12 Hours in the Entire Refrigerator Intelligent Defrosting Yes Works without Stabiliser - Yes (130V-300V) Warranty-10 Year Dimensions of 200L : Width (cm) - 53.5 Depth (cm) - 61.5 Height (cm) - 136
- Keywords
- Cost -Optimized, Unique Aesthetics, High Speed-to-market, high competition,
