Press Release
Huidao Condiment by Gaowei Xin Receives the A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Gaowei Xin for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Huidao Condiment by Gaowei Xin, designed for Shandong Veikao Advertising Co., Ltd, has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Huidao Condiment
Huidao is a packaging design for a range of seasoning sauces and stewed soup bases used by professional chefs. Each series contains dozens of flavors, which makes selection difficult. Simple illustrations and clear flavor names are printed on every pack, so the correct product can be identified quickly. A rotating screw cap replaces the former single use opening, which allows the contents to be closed, stored and used again. The bag is made of PLA polymer material and stands upright, and each pack measures 140 by 220 millimeters.
Award Record
With this recognition, Gaowei Xin is a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/107761
- A' Design Award Page: https://competition.adesignaward.com/107761
- Media Showcase: https://www.designnewsroom.com/!107761
- Laureate Profile: https://designers.org/d/280887
- Further Information from the Laureate: http://www.veikao.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Huidao Condiment
- Function
- Condiment
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Forest Green, Crimson, Tomato, Snow and Light Gray
- Images
- 5
- Client
- Shandong Veikao Advertising Co., Ltd
The Recognition
- Laureate
- Gaowei Xin
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107761
Credits
- Team
- Designer:, Gaowei Xin,, Cuipeng, and Yuerong Liu
- Image Credits
- VEIKA0, 2020.
Design Details
- Unique Properties
- When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
- Inspiration
- There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
- Research
- Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
- Challenge
- The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
- Realization and Technology
- The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
- Operation and Interaction
- When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
- Project Duration and Location
- The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
- Specifications
- Width 140mm x Height 220mm
- Keywords
- Huidao,seasoning soup,product packaging,seasoning sauce,veikao
