Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Palace Cinema Cinema Design by Oft Interiors Ltd.
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Oft Interiors Ltd. for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Palace Cinema Cinema Design by Oft Interiors Ltd., designed for Broadway Circuit, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Palace Cinema Cinema Design
Palace Cinema is a two-story cinema interior located in Shanghai, China. The design covers an area of 6463 square meters. The fourth floor holds the entrance and the lobby, and escalators lead down to the third floor, where all screening houses are placed. White represents water, while bronze represents pulses. Bronze ripple patterns spread across the walls, the columns and the floor, and concealed ceiling lighting supports the effect. The IMAX house uses stone grey tones with grey faux leather seats. Materials include marble, aluminum, fabric, carpet and glass.
Award Record
This recognition makes Oft Interiors Ltd. a winner of 20 A' Design Awards. The awards were granted between the 2014 - 2015 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/107875
- A' Design Award Page: https://competition.adesignaward.com/107875
- Media Showcase: https://www.designnewsroom.com/!107875
- Laureate Profile: https://designers.org/d/140363
- Further Information from the Laureate: http://oftinteriors.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Palace Cinema Cinema Design
- Function
- Cinema Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Tan, Silver, Light Gray, Gray and Rosy Brown
- Images
- 5
- Client
- Broadway Circuit
The Recognition
- Laureate
- Oft Interiors Ltd.
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107875
Credits
- Team
- CM Jao, Ken Cheung, Yoyo Au
- Image Credits
- All images used in the submission was taken by Masato Kawano.
Design Details
- Unique Properties
- When the audience and the film are in sync, it is like hearts beating at the same rhythm, pounded by a drum without edges. The rhythm should be astounding and natural. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will go with the flow.
- Inspiration
- Films are the pulse of water: it can be fierce and it can be mild; water reflects and water rejects. Whether one will end up float on it or get drowned by it, is not a choice but a chance. If you cannot row, maybe you should go with the flow.
- Research
- Films are fascinating because of the ground it stands is blurry or so-to-speak, it stands on water. In between reality and fantasy, the meanings extracted from films are constantly floating, as light as cloud and as dynamic as water. Are films like mirrors reflecting what is true, or are they merely illusions?
- Challenge
- There are two types of screening houses, the Standard House and IMAX House. IMAX House uses stone grey as the main colour, with mixture of different shades of grey faux leather seats that echo the uniqueness of stones. But not just the seating, even the walls and the floor also joined in to provide a space so comfortable like nature.
- Realization and Technology
- The two-stories cinema aims to provide a holistic experience for its audience. The fourth floor is the entrance and lobby, next to the counters are the escalators that descend to and from the third floor, where all the screening houses locate. If we are to present the pulse of water, what colour should it be? As the aesthetic shapes, lines and edges are the key things to convey, we decided to keep the colors subtle. White is used to represent water, while bronze is used to represent pulses.
- Operation and Interaction
- Starting from the entrance, the white colour gives a bright view in general. The ceiling with concealed lighting looks as if the white is being crystallised; creating ripples from this point, the bronze ripple patterns spread across the walls, the columns, and to the floor. At the lobby area, the ceiling outlets were cleverly designed as half-moon shapes, which were made up with wooden stripes painted in bronze colour.
- Project Duration and Location
- The project started in 2017 in Shanghai, China and finished in 2019 in the same place.
- Specifications
- Materials: marble, aluminum, fabric, carpet, glass, coaching and painting. Area: 6463 sqm
- Keywords
- cinema, interior design, entertainment space, commercial space, renovation project
