Press Release
Golden Eagle G Nanjing Business Hotel by Yang Bangsheng Wins the Golden A' Design Award in Interior Space and Exhibition Design
Yang Bangsheng of Yang Bangsheng & Associates Group acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Golden Eagle G Nanjing Business Hotel by Yang Bangsheng of Yang Bangsheng & Associates Group has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Golden Eagle G Nanjing Business Hotel
Golden Eagle G Nanjing is a hotel interior located in a three-tower building in Nanjing, China. The design theme is drawn from the Qinhuai River, a symbol of the history and culture of the city. Cultural references such as the ancient city gate, the city wall and Yuhua Stone are interpreted with modern materials, including metal, stone and glass. An artistic bar is placed in the atrium, where the three towers are connected, to guide movement and to enliven the darker central area. The project covers 37000 square meters.
About Yang Bangsheng & Associates Group
YANG & Associates Group is a global renowned large-scale creative design enterprise, specialising on the interior design of international high-end brand hotels. It is headquartered in Shenzhen, China, and has offices in Paris and New York.
Award Record
Yang Bangsheng of Yang Bangsheng & Associates Group is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2015 - 2016 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/109045
- A' Design Award Page: https://competition.adesignaward.com/109045
- Media Showcase: https://www.designnewsroom.com/!109045
- Laureate Profile: https://designers.org/d/153247
- Further Information from the Laureate: http://www.yanghd.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Golden Eagle G Nanjing Business Hotel
- Function
- Business Hotel
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Gray, Dark Slate Gray, Rosy Brown and Black
- Images
- 5
The Recognition
- Laureate
- Yang Bangsheng
- Country
- China
- Brand
- Yang Bangsheng & Associates Group
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109045
Credits
- Team
- Huang Shengguang and Tan Jiesheng
- Image Credits
- Yang Bangsheng & Associates Group
Design Details
- Unique Properties
- The Qinhuai River, an epitome of the history and culture of Nanjing, is extracted as the design theme. Ancient Chinese scholars’ stories that ever happened along the riverside are translated into decoration elements via modern design approaches so that the glamour of history collides yet mixes with today’s fashion and vitality in the space. In this way, a unique living experience with a taste of both elegance and vogue is delivered to guests to redefine top-class luxurious and trendy lifestyle.
- Inspiration
- Golden Eagle G Hotel Nanjing is located in the world’s highest three-tower building. The owner expected a top-class luxury hotel in line with the level of the landmark to present the fashion and vitality of Nanjing. Based on the requirement, the designer defines “trend” as the establishment of common cultural cognition beyond sensory stimulation. From the city’s history, the Qinhuai Culture, which matches the brand’s spirit, is extracted for the creation of a new ethnic yet stylish hotel.
- Research
- From the perspectives of nature and people, we conducted thorough research into the regional culture of Nanjing by literature searching and field investigations. As the capital of six dynasties, Nanjing has long history and splendid cultures. Among them, we carefully selected Qinhuai, the river that has nurtured the city and witnessed its development, as the origin of design, making the hotel a carrier of culture that reproduces the extremely luxury lifestyle once staged along the riverside.
- Challenge
- Traditional Chinese culture emphasizes stability, etiquette and moderation, whereas a fashion brand aims to break rules, set a style and draw attention. To create an ethnic yet stylish hotel, the top priority is to blend the cultures that seem contradictory. The pain point of design was the floor where the three towers are connected. Its large area and long flow lines will lead to poor experience if space arrangement fails to distract guests. Moreover, the central area is darker due to lack of natural light. To solve these problems, we build an artistic bar at the atrium to attract guests’ attention and ease their feeling of boredom. The bar also serves as a transport hub to other spaces.
- Realization and Technology
- Cultural elements related to the river, such as ancient city gate, city wall and Yuhua Stone, are integrated into the space by modern materials like metal, stone and glass, which transform the profoundness of history into fashion and lightness and fill the space with a sense of future. Being a place where the past meets the future, the hotel utilizes space to remind guests of old times and provides them with a possibility of exploring new lifestyle.
- Project Duration and Location
- The project started in 2017 in Nanjing and finished in September 2019 in Nanjing.
- Specifications
- Project Area: 37000 square meters
- Keywords
- Nanjing regional culture, city memory, chao Hotel, Exploring new lifestyle
