Press Release
Bronze A' Design Award in Furniture Design Goes to Shell Sofa by Alexey Danilin
Alexey Danilin recognized for furniture design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Shell Sofa by Alexey Danilin has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Shell Sofa
Shell is a transformable sofa designed for homes and for public spaces such as schools and shopping centres. The back of the sofa is flexible and can be moved with a few simple motions. Shell can be used as a lounge sofa, a double-sided sofa or an ottoman. The frame is made of metal and is covered with fabric and soft filler. The sofa measures 1800 mm in length, 1200 mm in height and 800 mm in depth. Two colour versions are offered: white and grey with gold cushions, and dark grey with red cushions. The transformation allows the sofa to be reused when a room changes.
About Alexey Danilin
I was born in 1987 in a Russian-Ukrainian family. Graduated from the university with a degree in fine arts. I started working in 2010 as an interior designer with French decorator Vanina Boudet. Later I continued my career as event designer and decorator. My New Year's jewelry was published in the book Holiday Design - THE FESTIVE&JOYFUL by SendPoints. Later, I tried myself as a modern artist. I exhibited my works at the Youth Biennale of Modern Art with the installation "Futuristic cross", which then decorated the Evangelical Lutheran Cathedral of Saints Peter and Paul. I am a member of the Moscow Union of Artists.
Award Record
This recognition makes Alexey Danilin a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/109595
- A' Design Award Page: https://competition.adesignaward.com/109595
- Media Showcase: https://www.designnewsroom.com/!109595
- Laureate Profile: https://designers.org/d/284795
- Further Information from the Laureate: https://www.behance.net/alexeydanilin
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shell Sofa
- Function
- Sofa
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Gray, Dim Gray, Dark Slate Gray, Silver and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Alexey Danilin
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109595
Design Details
- Unique Properties
- Project "Shell" is a modern approach to furniture design. The main principle is the multi-functionality of the sofa. It can change due to the flexible back. The traditional design of the sofa is transformed into a lounge sofa, double-sided sofa, or ottoman. The ability of transformation will generate a positive emotional response in children and adults. The color solution of the series is suitable for current interiors: white and gray version with accent gold pillows for interiors in the style of New Retro; and the dark gray version with bright red pillows for interiors in the style of minimalism.
- Inspiration
- Marine inhabitants often use shells to change the functions of their bodies. I wanted to use that principle for the couch. By applying a little fantasy, a person can change it and turn into other pieces of furniture. This ability gives positive emotions, and it may be very useful when changing the design or functionality of the room so that a person can use the sofa again. Repeated use of furniture has a great impact on the environment.
- Research
- Functions: 1. For public spaces in which various events are often held (schools, colleges, shopping centers, exhibition centers). 2. And also for residential small spaces, with the need to change the functions of the room. 3. For standard and large living spaces, so that the design of the sofa allows reuse when changing the design.
- Challenge
- To show object transformation capabilities, its universality, reuse. To induce an emotional response from the viewer.
- Realization and Technology
- Metal frame, fabric, soft filler.
- Operation and Interaction
- A person can have a totally new experience interacting with this piece of furniture. You can use a couple of movements to move the back of the sofa and transform it depending on what you need at the moment: to meet guests, sit down or take a nap.
- Project Duration and Location
- The project started in April 2018 in Moscow and finished in May 2018 in Moscow.
- Specifications
- Length 1800 mm, height 1200 mm, depth 800 mm.
- Keywords
- sofa, transformer, multifunctional, product, design
