Press Release
Yoonly Visual Identity by Fanny De Bray Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Fanny De Bray for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Yoonly Visual Identity by Fanny De Bray, designed for Made for you, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Yoonly Visual Identity
Yoonly is a visual identity designed for a travel brand that offers experiences to young travellers. The letter Y is combined with a map pin, forming an on and off button that supports the baseline message, switch on life. The two letters O are shaped as an infinity sign, expressing memories that last a lifetime. The bottom of each letter flicks to the right, giving the logo a dynamic and textured look. Duck green recalls the sea and the sky, while orange recalls human warmth and sunshine. The identity is adapted for both digital and printed media.
About Fanny De Bray
Made for you is an independant agency specialized in strategic counselling and brand design, from graphic design to digital platforms. Made for you aims to truly collaborate with its clients. from the very first meeting to the end, for a singular result made… for you! Made for you has the flexibility of a small agency with the work ethic and boldness of big leagues. Contrary to popular thought, “design” is an encapsulating and multidimentional tool that allows meaningful creations, not just aesthetic.
Award Record
This recognition makes Fanny De Bray a winner of 3 A' Design Awards. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/109809
- A' Design Award Page: https://competition.adesignaward.com/109809
- Media Showcase: https://www.designnewsroom.com/!109809
- Laureate Profile: https://designers.org/d/228570
- Further Information from the Laureate: http://urlz.fr/dMY6
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yoonly Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Orange Red, Linen, Gray, Dim Gray and Light Slate Gray
- Images
- 5
- Client
- Made for you
The Recognition
- Laureate
- Fanny De Bray
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109809
Credits
- Team
- Amandine Lantelme
- Image Credits
- Copyright Made for you
Design Details
- Unique Properties
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life. The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured.
- Inspiration
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry. Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions. The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
- Research
- Several research have been conducted to create this design : - Analysis of youth expectation for their travel through social network publication, competition and user interviews - Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ? - Moodboard of images & emotions that need to be associated with the brand (with the company direction)
- Challenge
- Create a universe that matches the expectations of millennials. Have a clear enough message with the logo, but also leave a creative interpretation possible. Create a universe that can work with multiple destinations : mountain, sea side and much more.
- Realization and Technology
- Logo Business card Letterhead paper Envelope
- Operation and Interaction
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Project Duration and Location
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Specifications
- Business card: 85 X 55 mm Letterhead paper: A4 Envelope: 220 x 110mm
- Keywords
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
