Press Release
Rounak Bose Receives the A' Design Award for Mastermentors Website in Website and Web Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Rounak Bose for website and web design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Mastermentors Website by Rounak Bose, designed for Mastermentors, has been granted the A' Design Award in the Website and Web Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Mastermentors Website
Mastermentors is an online teaching and learning website that connects students with talented local professionals. The platform gives equal attention to the mentor experience and the student experience. Visitors can view top courses, mentor profiles and blog articles that explain each field of practice. The layout is responsive, so the structure stays clear and ordered on any screen size. The site was built as a progressive web application, and the design was refined through many iterations to balance simple use with a polished appearance.
About Rounak Bose
Rounak takes pride in describing himself as 3 parts designer, 1 part tech-geek, 2 parts writer, 1 part truth-seeker, 2 parts space-enthusiast and 1 part realist. Too many parts? Not for him! He helps brands, businesses and organisations to solve problems and gain design directions that align with, and satisfy their business goals. Rounak loves design - because of the tremendous impact a smooth and enriching experience can have on people. He aims to make the world a better-designed place for all - by learning, teaching, and growing together.
Award Record
Rounak Bose is a winner of 1 A' Design Award, including this recognition.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://designers.org/design-category/web
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/110801
- A' Design Award Page: https://competition.adesignaward.com/110801
- Media Showcase: https://www.designnewsroom.com/!110801
- Laureate Profile: https://designers.org/d/274980
- Further Information from the Laureate: http://mastermentors.in/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mastermentors Website
- Function
- Website
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- Gainsboro, Dark Gray, Light Slate Gray, Gray and Silver
- Images
- 5
- Client
- Mastermentors
The Recognition
- Laureate
- Rounak Bose
- Country
- India
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110801
Credits
- Image Credits
- Images belong to Rounak Bose
Design Details
- Unique Properties
- 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
- Inspiration
- The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
- Research
- The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
- Challenge
- The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
- Realization and Technology
- Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
- Operation and Interaction
- The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
- Project Duration and Location
- The project started in November 2019 and finished in February 2020, in Kolkata, India.
- Specifications
- Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
- Keywords
- mastermentors, website, design, ui design, visual design, web design
