Press Release
Mark Melnikov Receives the Bronze A' Design Award for Rostrus Film Set in Fine Arts and Art Installation Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Mark Melnikov for fine arts and art installation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Rostrus Film Set by Mark Melnikov has been granted the Bronze A' Design Award in the Fine Arts and Art Installation Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Rostrus Film Set
Today visual effects for films are primarily created using computer technologies. Despite that, Rostrus was made as a real-life film set with an opportunity for 360 degree shooting. The team followed the traditional approach in order to avoid discordance between actors and digital environment. The model is 1:1000 scale and finely detailed, which allows to shoot from a distance of up to 2 centimeters to the surface.
About Mark Melnikov
Mark Melnikov is a concept artist and model maker for the industry of entertainment. Despite his architectural education, Mark never passes up an opportunity to improve his qualities in different fields of art. At first-hand Mark found out that it is impossible to foresee, which skill you will need in the future. So he developed into a cross-functional worker with background in many areas related to film production and game industry.
Award Record
This recognition makes Mark Melnikov a winner of 1 A' Design Award.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. The competition is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Entries typically include sculptures, paintings, installations, photographs, drawings and mixed media works. Awarded art designs are published at https://designers.org/design-category/fine-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/111436
- A' Design Award Page: https://competition.adesignaward.com/111436
- Media Showcase: https://www.designnewsroom.com/!111436
- Laureate Profile: https://designers.org/d/282708
- Further Information from the Laureate: http://www.markmelnikov.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Rostrus Film Set
- Function
- Film Set
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Ghost White, Dim Gray, Gray, Dark Slate Gray and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Mark Melnikov
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111436
Credits
- Team
- Kseniia Starygina
- Image Credits
- Photographer Nataliya Degtyareva, Rostrus, 2020
Design Details
- Unique Properties
- Despite the fact that today almost all visual effects for films are mostly created using computer technologies, Rostrus was made in traditional technique. This approach allows to achieve the feeling of realism and immersion, and that is what audience wants. The high level of detail makes the model look plausible, when a viewer sees it on screen, he subconsciously recognizes a real-life model and becomes more involved and captured. Compared to computer 3D models, this real-life set is more plausible and cross-functional. It can be used not only for shootings, but for exhibitions as well.
- Inspiration
- For this project the team derived inspiration from J.R.R.Tolkien books and The Lord of the Rings movie trilogy. The goal was to create a new architectural set relying on artistic style of John Howe and living up to the highest standards of Weta Workshop.
- Research
- During the pre-production research the team collected hundreds of behind-the-scenes photos from The Lord of the Rings and original John Howe sketches. We tried to analyse the architectural style of Middle-Earth and push it a little further.
- Challenge
- The hardest thing of designing a landmark of a fantasy world is to make it both plausible and impressing.You have to take into consideration the entrenched style and fit in the cultural context.
- Realization and Technology
- The model is made of medium density fiberboard, acrylonitrile butadiene styrene, polyvinyl chloride. The set is molded and casted with poured plastic (SmoothCast).
- Operation and Interaction
- The set is good to use with professional high-resolution film cameras.
- Project Duration and Location
- The project started in April 2020 in Novosibirsk and finished in September 2020, and was made specially for A'Design Award Competition.
- Specifications
- Width 600mm x Depth 400mm x Height 760mm
- Keywords
- movie set, tolkien, lord of the rings, weta, diorama, hobbit, silmarillion, lotr amazon
